Tag: Marketing

Ensure That Your Customer Relationships Outlast Coronavirus

Five strategies for communicating during a crisis.

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The Playbook to Running Growth Experiments at Scale with Growth Ex Machina Founder Guillaume Cabane (Video + Transcript)

Founder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. Use these tools to […]

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The Playbook to Recruiting Your Sales Team with Brex Chief Sales Officer Sam Blond (Video + Transcript)

Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to […]

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

        Ep. 317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services […]

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The Playbook to Building a Customer Reference Program with Talkdesk SVP of Client Services Gillian Heltai (Video + Transcript)

Learn from Talkdesk SVP of Client Services how to build a Customer Reference Program. How to create boundaries and norms with the sales team, how […]

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Why Most Startups Fail

This post is curated by Keith Teare. It was written by Adam Hassan. The original is [linked here] Based on startups that failed in the […]

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What Does the Symmetry of Your Logo Say About Your Brand?

A study on how consumers perceive design.

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How to Market a Product When Your Buyer Isn’t Your User

Three strategies to bridge the gap.

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The Virtues and Opportunities in Being #2

I used to hate the idea of “power laws”. That the advantages of being #1 compound over time. It seemed to turn all startups into […]

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Customer Acquisition Cost and Why It Matters

This post is curated by Keith Teare. It was written by Jeremiah Lam. The original is [linked here] Growth at any cost is a recipe […]

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SaaStr Podcasts for the Week: Lessons from the Best in Tech — March 6, 2020

        Ep. 313: Today we deep dive into what startups can learn from the large SaaS incumbents of today. Sarah Varni: CMO @ […]

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Community is the New Moat!

An economic moat is a business’s ability to maintain its competitive advantage over alternatives. We’ve previously discussed economic moats on Software Engineering Daily and on […]

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Is Technology Subsuming Marketing?

An analysis finds CMO pay declining while CTO pay skyrockets.

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Is Technology Subsuming Marketing?

An analysis finds CMO pay declining while CTO pay skyrockets.

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Why You Need a Brand Narrative, Not a Brand Story

This post is curated by Keith Teare. It was written by Maryann Bell. The original is [linked here] Dynamically grow your brand using social mediaContinue […]

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Market Research for Startups: 3 Steps to Success

Guest Post: The following post is a sponsored guest post by SEMrush. All views and opinions represented in this post are the views and opinions […]

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Where top VCs are investing in adtech and martech

This post is curated by Keith Teare. It was written by Arman Tabatabai. The original is [linked here] Lately, the venture community’s relationship with advertising […]

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Where top VCs are investing in adtech and martech

This post is curated by Keith Teare. It was written by Arman Tabatabai. The original is [linked here] Lately, the venture community’s relationship with advertising […]

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

What tech stack should a microinfluencer use? Many investors including me spend most of our day doing the same things people have always done in […]

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SaaStr Crosses 1,000,000 Social Followers. Lessons Learned.

So at little old team SaaStr, we historically did not really track social followers as a core metric.  We’re B2B folks 🙂  But as SaaStr […]

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