Understanding One Challenge in Cutting Health Care Costs


This post is by Ravi B. Parikh from HBR.org

Changing the places where some services are performed can yield big savings, but physicians’ behaviors must be taken into account.

How AI Is Helping Companies Make Deeper Human Connections – SPONSOR CONTENT FROM PERSADO


This post is by HBR.org from HBR.org

Sponsor content from Persado.

How to Build a Digital Brand That Lasts


This post is by William Collis from HBR.org

Lessons from Fortnite and Nest.

Are You Really Innovating Around Your Customers’ Needs?


This post is by Sunil Gupta from HBR.org

Too many companies put their products and services first.

Are You Really Innovating Around Your Customers’ Needs?


This post is by Sunil Gupta from HBR.org

Too many companies put their products and services first.

Industrial Firms Need to Give Their Customers a Digital Experience


This post is by Darren Perry from HBR.org

More than 40% of planned purchases are now made online.

Don’t Cut Your Marketing Budget in a Recession


This post is by Nirmalya Kumar from HBR.org

Research shows that when firms reallocate it, they have more success.

Every Business Can Be a Subscription Business


This post is by HBR.org from HBR.org

A conversation with consultant Robbie Kellman Baxter on how your company can adopt a subscription business model.

4 Factors Separating the Top Marketers From the Rest of the Pack – SPONSOR CONTENT FROM ROKT


This post is by HBR.org from HBR.org

Sponsor content from Rokt.

5 Principles for Responding to Customer Reviews


This post is by Dr. Kerry T. Manis from HBR.org

Findings from a study of more than 20 million online reviews.

Be a Data Custodian, Not a Data Owner


This post is by Fredrick “Flee” Lee from HBR.org

Your customers trust you with their data. Don’t let them down.

The Most Important Metrics You’re Not Tracking (Yet)


This post is by Gene Cornfield from HBR.org

Are you as customer-centric as you think?

Use Your Customer Data to Actually Help Your Customers


This post is by Joe Ucuzoglu from HBR.org

What if consumers were eager to share their information?

Identify Your Value Proposition with This Mathematical Concept


This post is by Graham Kenny from HBR.org

Success is a numbers game.

Supporting Customer Service Through the Coronavirus Crisis


This post is by Matthew Dixon from HBR.org

How companies can help the people helping their customers.

Companies Can’t Ignore Shifting Gender Norms


This post is by Lisa Kenney from HBR.org

An increasing number of customers don’t buy into the binary.

What Does the Symmetry of Your Logo Say About Your Brand?


This post is by Antonios Stamatogiannakis from HBR.org

A study on how consumers perceive design.

How the Economy Differs for Workers, Consumers, and Savers


This post is by James Manyika from HBR.org

Each lens tells a different story.

How the Economy Differs for Workers, Consumers, and Savers


This post is by James Manyika from HBR.org

Each lens tells a different story.

Using Social Media to Connect with Your Most Loyal Customers

A study of 3,500 posts offers insights for digital marketers.