This post is by Unknown from West Coast Stat Views (on Observational Epidemiology and more)
Not because BK has notably upped their game, but they don't seem to have had any big screw-ups lately and they certainly haven't done anything as mind-numbingly stupid as firing the firm largely responsible for turning around probably the most damaged brands in the industry.
AdWeek from 2015:
Instead, the fast food chain stopped working with Secret Weapon last month. The client is now “working to…determine our formal relationship” with L.A.’s David&Goliath, which joined its creative roster early this year and created its “Legendary” ad for the Super Bowl. The decision to switch agencies also follows Jack in the Box’s promotion of Keith Guilbault to the chief marketing officer role in late 2013.
(I looked up "Legendary" on YouTube. I believe I'd seen it before, but I'd almost completely forgotten it.)
Friday, May 31, 2013
Burger King vs. Jack in the Box -- More thoughts on corporate competence
While on the subject of corporate competence, this recent story seems like a good excuse to do a post on on one of the most consistently incompetent companies on the business landscape.
One of the most intriguing and for those inclined toward schadenfreude entertaining things about Burger King is the way that for about the past thirty years, with a variety of managers and owners, the company has been so bad at so many things.
Their PR is often clumsy (you generally want to avoid headlines about you copying your competitor's products).
Their relationship with their franchisees is (Read more...)