The Evolution of Media: Visualizing a Data-Driven Future


This post is by Jeff Desjardins from Visual Capitalist


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The Evolution of Media: Visualizing a Data-Driven Future

In today’s highly-connected and instantaneous world, we have access to a massive amount of information at our fingertips.

Historically, however, this hasn’t always been the case.

Time travel back just 20 years ago to 2002, and you’d notice the vast majority of people were still waiting on the daily paper or the evening news to help fill the information void.

In fact, for most of 2002, Google was trailing in search engine market share behind Yahoo! and MSN. Meanwhile, early social media incarnations (MySpace, Friendster, etc.) were just starting to come online, and all of Facebook, YouTube, Twitter, and the iPhone did not yet exist.

The Waves of Media So Far

Every so often, the dominant form of communication is upended by new technological developments and changing societal preferences.

These transitions seem to be happening faster over time, aligning with the accelerated progress of technology.

  • Proto-Media (50,000+ years)
    Humans could only spread their message through human activity. Speech, oral tradition, and manually written text were most common mediums to pass on a message.
  • Analog and Early Digital Media (1430-2004)
    The invention of the printing press, and later the radio, television, and computer unlock powerful forms of one-way and cheap communication to the masses.
  • Connected Media (2004-current)
    The birth of Web 2.0 and social media enables participation and content creation for everyone. One tweet, blog post, (Read more...)