Truepic, which just raised $26M in a Microsoft-led round, aims to verify the authenticity of photos and videos



Truepic, a digital image verification software provider, has raised $26 million in a Series B funding round led by M12, Microsoft’s venture fund.

Adobe, Sony Innovation Fund by IGV, Hearst Ventures and individuals from Stone Point Capital also participated in the financing, which brings San Diego-based Truepic’s total raised since its 2015 inception to $36 million.

Rather than trying to detect what is fake, Truepic says its patented “secure” camera technology proves what is real. The startup’s technology acquires “provenance” data (such as origin, contents and metadata) about photos and videos and uses cryptography to protect the images from tampering before they reach the intended recipients. 

As such, the company says its software can authenticate where photos were taken and prove that they were not manipulated since there are an increasing number of deceptive photos and personal information that can be purchased on the Dark Web, social media and via software that can change the metadata of an image’s time or location.

“Our approach is unique in that we are verifying the authenticity of content at the point it is captured, which is also referred to as ‘provenance-based media authentication’ versus detecting anomalies or edits post-capture,” Truepic CEO Jeff McGregor told TechCrunch. “We believe that detection of fake images and videos will not be viable or scalable. Provenance-based media authentication is the most promising approach to universal visual trust online.”

Truepic’s camera technology is software-based, and runs on mobile devices. Photos and videos captured through its camera are cryptographically assured (Read more...)