Triller owner gets a new CEO with acquisition of Amplify.AI; also acquires livestreaming service FITE TV



Would be TikTok competitor Triller, operated by parent company TrillerNet, is gaining a new CEO, the company announced today. The short-form video app said it’s acquiring an A.I.-based customer engagement platform, Amplify.AI, whose co-founder Mahi de Silva will now become TrillerNet’s CEO. Existing CEO Mike Lu will transition to president of TrillerNet and will focus on investor relations. The company separately announced the acquisition of FITE TV, a live event and pay-per-view combat sports streaming platform.

New CEO Mahi de Silva had been closely involved with Triller before today. The company’s press release today says he’s been serving as non-executive chairman since 2016, but his LinkedIn notes the year was 2019 (which would be following Triller’s 2019 funding by Proxima Media, when the press release at the time noted he was assuming the role of “chairman.”)  These are both wrong, the company discovered when we reached out for clarity. The correct year is 2018.

Ahead of the acquisition, de Silva had been serving as CEO and co-founder to Amplify.AI since 2017, and before that was CEO of Opera Mediaworks, the marketing and advertising arm of Opera Software, and co-founder and CEO of Botworx.

Amplify.AI, which works with brands in CPG, financial services, automotive, telecom, politics and digital media, among others, will continue to operate as a subsidiary of TrillerNet following the deal. Other team members include former RSA and VeriSign executive Ram Moskovitz who helped design and develop the digital certificates for SSL and code signing; and Amplify.ai co-founder and (Read more...)