With one fell swoop, WarnerMedia eradicated the status quo in Hollywood, turning its 2021 feature film schedule on its head. Well, not quite. By moving 2021’s theatrical releases to both physical and digital theaters, the AT&T affiliate gave us a reason to sign up for its HBOMax streaming service. With a simultaneous window of one month per title, the idea is that the vaccines will govern the timetable for viable return to movies plus popcorn.
Streaming has picked the lock on our path to the future. Even Donald Trump thinks so. Faced with open refusal by the networks to carry his rants about the election, he’s taken to Facebook Live to produce “press conferences” with his own cameras and no press. These shows are designed to fuel contributions of (so far) 200 million dollars to fund what in essence will be a nonstop infomercial campaign for the 2024 election. One problem: I don’t think it will work.
Instead, millions of Americans will begin to turn working from home into living through work. Digital networks like Zoom are becoming a superhighway for transforming ideas into post-pandemic realities. As the vaccines take root, we’ll inexorably restore the dream of mobility, the feeling of hitting the open road in search of our dreams. Only this time, we’re taking our families, friends, and coworkers with us. The rise of digital devices and notifications is disrupting the old business models and replacing them with next best step workflow.
We know what the office gives us: (Read more...)