Category: Spero Ventures

Live video shopping startup Talkshoplive brings in another $6M



Five months after announcing a $3 million seed round from Spero Ventures, shopping-focused live video host Talkshoplive is back, this time with a $6 million seed extension led by Raine Ventures.

The new round of funding gives Los Angeles-based Talkshoplive $10.5 million raised to date and enables it to scale its product management and technical teams. In addition, the company will double-down on category verticals.

Talkshoplive CEO Bryan Moore said he founded the company with his sister Tina in 2018, after he led social media efforts at Twentieth Television (previously known as Twentieth Century Fox) and CBS Television.

Following the initial seed round, Moore said he found himself talking to even more investors wanting to get involved with the company. Then San Francisco-based Raine came along.

“We were not looking to fundraise, but when Raine reached out, what they had to offer was so strategic to our business,” Moore said in an interview. “Live commerce is today where social media was 15 years ago. Everyone is asking what their brand’s live commerce strategy is, but we had to figure out how to build it for the U.S.”

Initially, the company was focused on books and music, working with famous names, such as Matthew McConaughey, Alicia Keys and Dolly Parton. Now, the company is looking at food, beauty, fashion, and sports.

“We’ve had just about everyone from the Food Network essentially start using Talkshoplive,” Moore said. “A large community around food (Read more...)

Live video shopping startup Talkshoplive raises $3M



Talkshoplive is a startup that’s worked with stars like Paul McCartney and Garth Brooks, as well as small businesses, to host shopping-focused live videos. Today, it’s announcing that it has raised $3 million in seed funding from Spero Ventures.

CEO Bryan Moore founded the company with his sister Tina in 2018. Moore previously led social media efforts at Twentieth Television (previously known as Twentieth Century Fox) and CBS Television, and he said he was inspired  to launch Talkshoplive by the rise of livestreamed shopping experiences in China.

At the same time, Moore said it wasn’t enough to just copy what worked in China: “Small businesses are different here, talent is different, the needs are different.” One of the keys, in his view, is to focus on helping creators and businesses meet their customers where those customers already are — which he also suggested differentiates Talkshoplive from competing services as well.

For one thing, the startup does not require consumers to download any additional apps in order to watch its videos. Instead, it’s created a video player that works on the Talkshoplive website, on the websites of its partners and anywhere else that videos can be embedded. And wherever those videos are played, they also include a one-click buy button.

Moore said Talkshoplive started out with a focus in books and music, working with famous names like Matthew McConaughey, Alicia Keys and Dolly Parton, as well as the aforementioned Brooks (Read more...)