Can we ever become Post-Social?


This post is by Om Malik from On my Om


water droplets on glass panel

With all the conversation of breaking free from big social platforms, owning your own digital identity, and being independent, I have been asking myself: how can all of us who have slowly become online performance artists ever be post-social? 

***

For the past two decades, most of us have grown accustomed to the idea of being online, being connected, and being part of a larger collective. It might have started as a social network of friends, but the social Internet has become a performative art since then. A decade ago, in an essay, Now You, Starring in a movie about you, I pointed out that “In our 21st-century society, we all want to stand out and get attention.” 

Today we have easy and free access to platforms that help spread the word about the movies of our lives — quickly. The Internet makes easy work of distribution. The concept of “followers” and “subscribers” is another way of saying “audience,” and by sharing carefully crafted words, a handful of shared links, and artistically snapped photos and videos, what we’re doing is essentially performing for this audience. We are all Lady Gaga — be it for one person or a million people.

A decade later, words like creator, influencer, YouTuber are now part of everyday vernacular. Every tweet, every selfie is a chance to virtue signal, an opportunity to market yourself as someone — pundit, guru, genius, or goofball.

There is no other way of putting it — we are addicted to (Read more...)