Category: social media platforms

Infographic Timeline: 10 Years of Tinder


This post is by Lydia Adeli from Visual Capitalist


10 years of tinder

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Infographic Timeline: Ten Years of Tinder

A decade of swiping and over half a billion downloads later, Tinder still leads the market share of online dating apps in the United States at 32%.

What started as a “hook-up” app 10 years ago for college students, is now a mainstream hit that is globally used in 190 countries and 45 languages.

The graphic above highlights key moments that have shaped the app’s success, using data from Match Group’s investor presentations and news reports.

From Hatch to Match: The Early Days of Tinder

The concept of the app emerged when the original founding partners, Sean Rad and Joe Munoz, won a hackathon in 2012. Their collaboration lead to the development of Tinder (originally named Matchbox).

Marketing the app to college students was a strategic decision that quickly gained the interest of millennials. This young demographic had been traditionally underserved in the online dating world, and with the global adoption of smartphones, a mobile-only dating app hit the right spot at the right time.

Monetization began in 2015 when (Read more...)

Ranked: The World’s Most Popular Social Networks, and Who Owns Them


This post is by Carmen Ang from Visual Capitalist


Ranked: The World's Most Popular Social Networks, and Who Owns Them

The World’s Most Popular Social Networks, and Who Owns Them

Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.

Yet, while social media’s audience is widespread and diverse, just a handful of companies control a majority of the world’s most popular social media platforms. Meta, the tech giant formerly known as Facebook, owns four of the five most widely used platforms.

This graphic highlights the biggest social networks across the globe, measured by their monthly active users (MAUs).

Note: We’ll be using terms like “social network” and “social platform” interchangeably to refer to various messaging, video, and image-sharing platforms that have social attributes built in.

Top Social Platforms by Monthly Active Users

To measure each platform’s MAUs, we dug into various sources, including the most recent company SEC filings, and quarterly earnings reports.

A majority of Meta’s user base comes from its most popular platform, Facebook—the social media giant currently has around 2.9 billion MAUs worldwide.

RankPlatform nameParent companyCountryMonthly active users, in millions
#1FacebookMeta?? U.S.2,910
#2YouTubeAlphabet?? U.S.2,291
#3WhatsAppMeta?? U.S.2,000
#4MessengerMeta?? U.S.1,300
#5InstagramMeta?? U.S.1,287
#6WeChatTencent?? China1,225
#7KuaishouKuaishou?? China1,000
#8TikTokBytedance?? China1,000
#9TelegramTelegram?? UAE600
#10QzoneTencent?? China600
#11QQTencent?? China591
#12WeiboSina?? China566
#13DouyinBytedance?? China550
#14SnapchatSnap?? (Read more...)

Going after social commerce for sportspeople, Millions gets $10M



Millions.co, a social commerce platform geared towards professional and semi-professional athletes wanting help to monetize their fanbase by selling merch and/or on-demand video, has grabbed $10 million in funding led by Boston-based Volition Capital.

The round is being loosely pegged as a Series A as the seasoned team behind Millions self-funded the first wave of development to get the platform launched.

The founding team includes CEO Matt Whitteker, a boxing gym owner who co-founded the supply chain data management unicorn Assent Compliance and NoNotes.com; CMO Brandon Austin, co-founder of Go-Fish Cam; and, in advisor roles, Adrian Salamunovic, co-founder of DNA 11 and CanvasPop; Scott Whitteker (Fight For The Cure) and Bruce Buffer (a veteran sports announcer).

Millions‘ launched its fan engagement social commerce platform in April — with an initial three products for pro/semi-pro athletes to pitch at their followers: Namely custom merchandize (including a free design service); ask-me-anything personalized videos; and a pay-per-view streaming offering that lets fans pay to tune into a live stream of their favorite sportsperson.

The startup’s initial plan had been to build just an ecommerce and merchandising platform but, having built that component, Salamunovic says the team decided to bundle in video products — such as personalized videos and “‘democratiszing’ pay-per-view (PPV). 

“Our biggest advantage and differentiator is that we are strictly focused on the sports world and fan engagement,” he tells TechCrunch. “The obvious indirect competitors are Twitch (heavily focused on e-sports/gaming), Patreon (focused on creators), Represent.com (focused on merch (Read more...)