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Infographic Timeline: Ten Years of Tinder
A decade of swiping and over half a billion downloads later, Tinder still leads the market share of online dating apps in the United States at 32%.
What started as a “hook-up” app 10 years ago for college students, is now a mainstream hit that is globally used in 190 countries and 45 languages.
The graphic above highlights key moments that have shaped the app’s success, using data from Match Group’s investor presentations and news reports.
From Hatch to Match: The Early Days of Tinder
The concept of the app emerged when the original founding partners, Sean Rad and Joe Munoz, won a hackathon in 2012. Their collaboration lead to the development of Tinder (originally named Matchbox).
Marketing the app to college students was a strategic decision that quickly gained the interest of millennials. This young demographic had been traditionally underserved in the online dating world, and with the global adoption of smartphones, a mobile-only dating app hit the right spot at the right time.
Monetization began in 2015 when (Read more...)