Category: Seedcamp Firsts

🎙️ Seedcamp Firsts Content Library 

This post is by Anamaria Iuga from Seedcamp

We’re excited to introduce Seedcamp Firsts, the definitive guide to the all-important first steps in company building brought to you through first-hand experiences and lessons learned from the brightest minds across the Seedcamp Nation. 

The power of the Seedcamp Nation comes from the incredible breadth of experience that’s been lived across it. We want to open up this hard-won knowledge and insights from the exceptional founders we’ve backed to our mentors, Experts in Residence, Venture partners, and our core team. 

Our ultimate goal with Seedcamp Firsts is to help support the next generation of exceptional entrepreneurs navigate those critical first steps in building a business.

Check out our growing, multi-media Seedcamp Firsts content library:

1. The founding story of Maze. How to test, explore and validate your first product ideas as an early-stage startup: The first edition of Seedcamp Firsts features Jonathan Widawski, co-founder and CEO of Maze, a Seedcamp-backed growth-stage company on a mission to democratize product research. In conversation with our Venture Partner Devin Hunt, Jo explores everything from prioritising what to build, and when, to how to evaluate customer input in product development decisions.

2. How to first kickstart your content strategy and its power as a key differentiator: Learn all things content from Raphael Allstadt, Co-founder and CEO of tl;dv, and Tom Bangay, Senior Director of Content & Community at Juro – the masterminds behind the companies’ content strategies – from why content was first determined to be an essential (Read more...)

[Seedcamp Firsts] How to first kickstart your content strategy and its power as a key differentiator

This post is by Anamaria Iuga from Seedcamp

Interview with Raphael Allstadt, Co-founder and CEO of tl;dv and Tom Bangay, Senior Director of Content & Community at Juro, hosted by Natasha Lytton, Head of Brand and Network at Seedcamp

Learn all things content from the masterminds behind Juro and tl;dvs content strategies – from why content was first determined to be an essential part of the business and shaping the early strategy to execution measurement and key learnings for early-stage founders. 

For Juro and tl;dv, content has been an integral part of their strategies from the early days. Here is why and how they set the ground for successful content strategies:

Targeting in-house lawyers, for whom the trust bar is very high, Juro, an all-in-one contract automation platform, started building its content function early on to showcase its expertise. At a time when the legal technology sector was overexposed to hype, Juro chose to be careful, honest, and transparent with its messaging.

tl;dv, a meeting productivity tool for remote-first teams, embraced a challenger brand mentality for their content strategy. The team knew that they were not solving a groundbreaking previously-unheard problem. Many of their future users were already struggling with too many meetings in a given week and searching for transcription and recording solutions. tl;dv knew it had to stand out from the swarm of other competitors tackling this well-trodden problem. They used content as a way to differentiate themselves in the broader landscape.

[Link to podcast]

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