Category: seed investment

Cauldron raises $1.4m to debut Sci-Fi project in Web3 gaming


This post is by Kate McGinn from Seedcamp


Cauldron founders (left to right) Matt Hyde, Mark Warrick and Fox Rogers

Gaming has become the pinnacle of media. It’s where art meets technical brilliance. At Seedcamp, we believe that gaming is the future of entertainment and, over the past few years, we’ve made bets to double-down on this conviction, partnering with companies like Sorare, PortalOne, GDevelop.

While we’ve made investments in gaming, never before have we dipped our feet into the world of gaming studios…until now! We are incredibly excited to back Mark Warrick, Fox Rogers, and Matt Hyde, co-founders of Cauldron, as they debut their sci-fi project in Web3 gaming. 

Cauldron was labeled as one of FinTech’s best-kept secrets when, last summer, the gaming studio spun out of the fintech unicorn Thought Machine. Their then-Chief Design Officer, Mark, announced he was moving on after seven years to start Cauldron alongside a founding team including the award-winning creative force of Fox Rogers, who worked at Thought Machine as a Design Director, and BAFTA-nominated games director Matt Hyde. Cauldron’s CTO, Matthew Newcombe, has also been in the games industry for over 10 years, having worked at ustwo games, Rare, and King, where he worked on Monument Valley 2, Assemble with Care, and Halo.

Official teaser art for Cauldron’s debut project currently codenamed “Project Nightshade”

“Our studio is fostering a worldbuilding-led approach which puts emotive storytelling at the forefront of the experience. It could not be better timing – a new audience is emerging that is looking (Read more...)

Cauldron raises $1.4m to debut Sci-Fi project in Web3 gaming


This post is by Kate McGinn from Seedcamp


Cauldron founders (left to right) Matt Hyde, Mark Warrick and Fox Rogers

Gaming has become the pinnacle of media. It’s where art meets technical brilliance. At Seedcamp, we believe that gaming is the future of entertainment and, over the past few years, we’ve made bets to double-down on this conviction, partnering with companies like Sorare, PortalOne, GDevelop.

While we’ve made investments in gaming, never before have we dipped our feet into the world of gaming studios…until now! We are incredibly excited to back Mark Warrick, Fox Rogers, and Matt Hyde, co-founders of Cauldron, as they debut their sci-fi project in Web3 gaming. 

Cauldron was labeled as one of FinTech’s best-kept secrets when, last summer, the gaming studio spun out of the fintech unicorn Thought Machine. Their then-Chief Design Officer, Mark, announced he was moving on after seven years to start Cauldron alongside a founding team including the award-winning creative force of Fox Rogers, who worked at Thought Machine as a Design Director, and BAFTA-nominated games director Matt Hyde. Cauldron’s CTO, Matthew Newcombe, has also been in the games industry for over 10 years, having worked at ustwo games, Rare, and King, where he worked on Monument Valley 2, Assemble with Care, and Halo.

Official teaser art for Cauldron’s debut project currently codenamed “Project Nightshade”

“Our studio is fostering a worldbuilding-led approach which puts emotive storytelling at the forefront of the experience. It could not be better timing – a new audience is emerging that is looking (Read more...)

Why we’re leading alternative investment app, Koia’s, $1.4M pre-seed round


This post is by Natasha Lytton from Seedcamp


Alternative investments and being able to own a piece of something you love is very much at the forefront of conversation and yet, the ability to understand – or access – them still feels off-limits for the majority of people. That’s why we’re delighted to back Iris, Richard, and Ben as they launch Koia, on a mission to make alternative assets accessible to anyone via fractional ownership.

Koia co-founders Ben Riazy, Richard Draper, and Iris ten Teije

Koia allows users to invest in assets they understand and are truly passionate about, breaking down existing barriers to entry and enabling more than the wealthiest 1% to own a piece of an iconic asset; be it a watch, fine wine, or a Pokemon Card. In time, their vision is to be able to fractionalise any kind of physical or digital asset so we can all own a piece of something we love.

Our investment in Koia comes at a time when interest in collectibles is at an all-time high, with 2021 seeing record-breaking sales across everything from sneakers to trading cards and whisky. Auction houses tripled their sales in the first half of the year while companies selling physical collectibles, such as a StockX, reached multi-billion valuations and NFTs surpassed $40Bn in sales.

Koia co-founders Iris ten Teije, Richard Draper and Ben Riazy have spent their careers across traditional financial services and fintechs. The team believes that the democratization of financial services has only just begun and that by leveraging blockchain (Read more...)

The all-in-one operating system for accountants: our £2.25M seed investment in Pixie


This post is by Polina Stavrovski from Seedcamp


Accounting and bookkeeping teams are still using outdated software to organise manage clients, deadlines, and workflows. It’s an old yet persistent problem in need of a solution. A solution like Pixie, an all-in-one beautiful practice management software that organises accountants’ days for them. We are thrilled to be backing the Pixie team, alongside our friends at Triple Point Ventures, MMC Ventures and some exciting angels including Duane Jackson and Will Neale, in their £2.25M seed round.

Celso Pinto, Pixie’s founder and CEO, is no stranger to us. It’s the second time we have had the opportunity to partner up with him: the first time around, he built GoSimpleTax, which aims to simplify tax returns. Armed with first-hand learnings from his time at GoSimpleTax, Celso is now building Pixie, which is on a mission to create the operating system for small firms around the world. By centralising and automating processes through the platform’s intuitive workflows, he aims to i) manage the large amount of user workflows more effectively, ii) fast-track the scaling of companies by increased efficiencies, and iii) bolster client satisfaction, as no stones remain unturned.

“Accountants and bookkeepers are the unsung heroes of thriving small business communities everywhere, working hard to ensure their clients remain compliant, organised, and successful,” Celso states. “But through conversations with hundreds of accountants, I noticed how challenging it is to manage their own firms as they struggle to adopt traditional practice management applications due to the software’s complex nature. Our quick (Read more...)

Our investment in Klasha’s $2.4M seed to enable seamless cross-border commerce in Africa


This post is by Natasha Lytton from Seedcamp


We are incredibly excited to announce our first investment in Africa as we back Jess Anuna and her vision to build technology for cross-border commerce with Klasha as part of a $2.4 million seed round led by Greycroft. We’re delighted to participate alongside a number of close friends including Seedcamp Expert in Residence and former Marketing head at Wise, Joe Cross; Gumtree Co-founder, Michael Pennington and First Round VC, Practical VC, Plug and Play, Expert Dojo and 2.12 Angels.

Klasha Founder, Jess Anuna

Not every partnership happens overnight. We first met Jess back in 2018 and were incredibly impressed with her experience at the likes of Shopify, Net-a-Porter, and Amazon and stayed close as she’s since pivoted and evolved Klasha to take on the massive undertaking of building technology for cross-border commerce to enable the 400 million+ internet users in Africa to more seamlessly transact online.

Africa presents vast opportunities for scaling quickly in commerce, with the total value of e-commerce expected to reach $29 billion by 2022. Still, the ability to pay online with African money methods including cards, M-Pesa, bank transfer and mobile money is challenging for consumers on the ground. Klasha believes that consumers in Africa should have built technology to facilitate the same frictionless access to the goods they want regardless of their geographic location.

“By 2025, half of the world’s population will live in Africa. At Klasha, we’re building the technology to facilitate frictionless cross-border payments and allow international businesses to scale seamlessly into Africa (Read more...)

Vyne raises UK’s largest, open banking seed round of $15.5M with its full-stack payments solution for merchants and consumers


This post is by Polina Stavrovski from Seedcamp


We have been bullish on the potential for open banking and the power of tech to radically improve financial services for over a decade. In November 2019, we met Karl, Damien,  and Adam and were hugely impressed by their sector expertise and vision to drastically improve payment solutions for merchants and consumers, resulting in us leading their pre-seed round in November 2019. Fast forward under two years and we are excited to see the impressive growth, both in terms of major customers now using Vyne for their payments solutions, as well as this round – the UK’s largest open banking seed round – attracting the likes of  Hearst Ventures, Entrée Capital, TriplepointVenrex, Founder Collective and Partech alongside angel investment from Alex Chesterman, founder of Zoopla and CEO of Cazoo, Charlie Dellingpole, CEO and founder of ComplyAdvantage, and Will Neale founder of Grabyo. 

Vyne’s solution enables both merchants and consumers to have more direct, secure, and faster payments. By transforming the checkout experience, payments can be completed by consumers through their own banking app and merchants can engage customers through more digital channels such as through QR codes and pay-by-link, which can be sent by email, SMS or in person. Vyne has already completed some considerable use cases such as collaborating with Kinetic, to allow two million students to pay their rent in three clicks, as well as integrating with RemitOne, the leading technology and business services firm for the remittance world. “As leading payments experts, Vyne are the (Read more...)

An open-source alternative to Google’s firebase – Our investment in Appwrite’s $10M seed round


This post is by Polina Stavrovski from Seedcamp


At Seedcamp, we are energised by the wave of open source companies that have emerged in the tech ecosystem over the last few years. Appwrite is no exception to this rule. When we first reached out cold to Appwrite’s founder Eldad Fux and he pitched us his grand ambitions, we immediately knew we were meeting a force to be reckoned with. Eldad’s vision for becoming the go-to platform for developer needs resonated with us. Today, we are delighted to see Appwrite announce a $10 million seed round led by Bessemer Venture Partners and Flybridge, with participation from us at Seedcamp and Ibex Investors. Appwrite is a self-hosted solution that provides developers with a set of easy-to-integrate REST APIs to manage their core backend needs, and to accelerate their application development through a flexible plug-and-play solution. 

Appwrite has had significant success so far in growing its community: it is one of the fastest-growing open source projects on GitHub with over 10,000 stars, more than 30,000 developers joining the Appwrite community in just the last four months and more than 250 code contributors around the globe. What we like about Appwrite (apart from Eldad’s smile) is that it is both cross-platform and technology-agnostic, meaning it can run on any operating system, coding language, framework, or platform. You can integrate Appwrite directly with your client app and use it behind your custom backend or alongside your custom backend server. 

Born and raised in Tel Aviv, Israel, Eldad began his career by contributing to (Read more...)

Our investment in Buynomics’ $2.6M seed round to build the leading global solution for commercial insights


This post is by Polina Stavrovski from Seedcamp


Buynomics Founders Dr. Sebastian Baier (left) and Dr. Ingo Reinhardt (right)

Portfolio and Pricing strategy solutions have typically been delivered via consultancy engagements and spreadsheets. Buynomics is changing that with a state-of-the-art, fully scalable, live SaaS platform. This ensures that all data inputs are current allowing for realistic market simulations in a fraction of the time that legacy solutions provide. The application of buynomics across a wide range of industry verticals really appealed to us, and the early adoption by global enterprise clients like Danone, Vodafone, and Fonterra is testament to the relevance of the buynomics platform. Founded in 2018 out of Germany, the company now has a team of 20+ people across the UK, Spain, and Belarus.

Buynomics’ ethos stems in the belief that portfolio optimization is about understanding the customer. Buynomics’ proprietary Virtual Customer technology behaves just like a real consumer, giving a >95% accurate view of customer reactions. The technology helps clients make smarter decisions and supports in optimizing their market share, revenue and profit. “Pricing has not evolved sufficiently in the past decades, and multi-million-dollar decisions are still based on gut feeling and overly simplistic legacy concepts, such as price elasticity, that come from a paper-and-pencil era,” says Ingo Reinhardt, co-founder of buynomics. 

“We were hugely impressed by the founders Sebastian and Ingo who are both PhDs and have significant experience as management consultants with a leading global consultancy in the field of pricing and sales. They have all the right ingredients of industry knowledge, experience (Read more...)

UiPath IPO: A monumental moment for European Tech and for Seedcamp


This post is by Precious Oyelade from Seedcamp


Not all journeys have quite the trajectory of UiPath. Today, as the Romanian-founded company rings the bell to open the New York Stock Exchange, it is known as one of the fastest-growing software startups in history and marks the first Seedcamp portfolio company to go public. We could not be more in awe of what Daniel, Marius and the team have built over the last six years of our relationship together.

At moments like these, it’s easy to start at the end and just view success, but UiPath’s journey never followed a traditional path. In 2015, when we first invested, UiPath was a little-known services business with 10 employees, fighting to galvanise investors to raise its $500k seed round and break into the software market. Now with $580m ARR, growing 65% year-on-year, 3,000+ employees around the world and one of the strongest debuts on the NYSE for a European-tech company, it will go down in history as one of Europe’s great success stories. Join us as we take a look back at how we first met Daniel, some of our early thoughts – and even concerns – and the valuable role the UiPath team has played across the Seedcamp Nation.

Humble Beginnings 

One of the real privileges at Seedcamp is that we back the best of European founders from the very early days, at least – most of the time. Now with UiPath, that wasn’t quite the story. While 2015 was a real turning point for the business, UiPath (Read more...)

Founder Q&A with Nader AlSalim, Founder & CEO at Gaia


This post is by Kate McGinn from Seedcamp


Nader AlSalim went through four failed IVF attempts at three clinics in two countries with a price tag of £50,000 before he and his wife got pregnant. Just like millions of people each year, his path was expensive, emotionally taxing, and lonely. Nader saw a problem and sought to find a solution —he exited a 14-year career in investment banking and started Gaia, a London-based startup combining reproductive health data and financial technology to make fertility care accessible to everyone. 

“This is not a woman’s issue. This is a family issue.”

— Nader AlSalim, Founder & CEO, Gaia

Nader AlSalim (Founder & CEO), Ines Cheaib (COO), and the rest of the Gaia Team.

Nader has very clear ambitions. He’s not building another femtech business. “This is not a woman’s issue, it is insane that people think that.” he points out. “This is a wider family issue underpinned by many socio-economic factors and delayed parenthood. And what Gaia is doing is making sure that more people have awareness and financial access to building families.” We are thrilled to back Nader and the entire Gaia team in their $3million seed round alongside Kindred Capital and US-based Clocktower Ventures. To learn more about Nader’s background and thoughts on why fertility care has been overlooked, we recently sat down to ask him a few questions.

What is Gaia all about?

Gaia is about solving access to fertility care. We divide access into two core pillars: information and financial. Our starting position is that (Read more...)