Staying up to date on prospect activity can help you determine if a prospect is able to make a purchase and identify the perfect time for outreach. The problem is, tracking prospects is no easy task.
Prospect information is scattered across many different business and sales intelligence tools. Compiling all of this data takes manual research and time that your sales reps don’t have to spare. That’s where Crunchbase comes in.
In this article, find everything you need to know about how to efficiently track your prospects with Crunchbase so you can reach out at the right time with the right message and close more deals.
- Why you should track prospects
- How to create a list of prospects
- The prospect information you should be tracking
- How to set up automatic prospect alerts
Why you should track prospects
To find this critical data, the most effective prospectors start their search at the company level using an account-based selling approach. This allows them to better understand company buying power and tailor their outreach to the right decision-maker to address specific needs. For example, a prospect at a company that just raised a small Series A round will have different needs than a prospect at a company that just went public. Addressing prospects’ needs and understanding key company information like funding status, (Read more...)