Many investors including me spend most of our day doing the same things people have always done in our job: in my case, due diligence, deal execution, etc. However, being a “microinfluencer” is now part of the job description.
In the future, everyone will be famous for 15 followers. Traditional celebrities or influencers with millions of followers have a large service industry and tech stack to serve their needs. But the standard toolkit of a microinfluencer is still evolving.
The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. I can’t pick fights on Twitter; date other celebrities; or swear a lot at conferences. These vectors work for a lot of celebrities, and for some
I have a high-impact marketing idea for an education company targeting high school seniors through grad students. Any ideas?
I’m going to publish soon a book tentatively titled “Hack your Education: How to Squeeze Maximum Value from College or Graduate School”. I’ve posted below a webinar and a presentation summarizing the book. I started writing the book as a Yale junior, and I’ve been been taking notes and expanding the book since then. I recruited as coauthor Mandee Heller Adler (Penn/HBS grad), who runs International College Counselors, one of the US’s biggest college counseling businesses.
We are basing the book on interviews we conducted of graduates from Yale, Harvard Business School, Penn, and other leading universities, asking them questions like, “What is the best thing you did to leverage your education? What would you have done differently? What is your advice for someone just starting