From PPP to (p)PPP: A Guide to Weekly Reporting


This post is by Kate McGinn from Seedcamp


Photo by Markus Winkler on Unsplash

Originally published via Medium by Carlos Espinal

Effective internal and external communications are likely the most critical skills that a startup leader has to develop. To help founders manage this, at times, unwieldy tasks, our Managing Partner Carlos Espinal has decided to share how Seedcamp manages reporting and updates internally. He covers the PPP format and how to adapt it for prioritised action.


Internal (and external) communication are likely the most critical aspects that a startup leader has to develop to both get alignment and clarity on next steps from their team, as well as assistance from those around them.

To help with that communication process, the Skype team came up with a weekly reporting structure called the PPP, which stands for Plans, Problems, and Progress. In it, team leaders, using this skeleton structure, share updates with those above and below them in the organization for more clear communication. At Seedcamp, we further pioneered it as a way to help us and our founders communicate, and many startups currently use it for both internal and external purposes.

Whilst there is no hard and fast rule on how to format a PPP, or even message/transmit one (some prefer simple emails, whilst others use tools like Google Docs or Notion) to receiving parties.. over the years, I’ve seen one trend that spurred me to write this post.. the lack of prioritization in PPPs. This lack of prioritization sometimes leads to PPPs that are too long, read like (Read more...)