Category: Nuzzel

Twitter Blue


This post is by Om Malik from On my Om


A few months ago, when Twitter acquired Scroll, a New York-based startup, the only question that remained was how they would integrate the service into the primary Twitter offering. That question got answered yesterday when the company introduced Twitter Blue, a premium offering in its major markets, including the United States. (Twitter Blue was available in Canada and Australia as part of its iOS app.)

For $2.99 a month, you get access to ad-free and paywalled content. You can undo tweets and get access to many beta features, such as uploading longer-length videos. You can pin some private direct message conversations to the top of the “messages folder.” There are some other customization options as well on Twitter’s iOS app. However, it is the reading part that is the main show of this premium offering. 

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When you subscribe — I did — on the web, you get an additional icon in the right-hand menu that says Top Articles. When you go to Top Articles, you see a list of much-shared articles shared by those whom you follow.  

I also like the “conversation” panel that opens up when you highlight the article before clicking on the link to read it off-Twitter. At present, the default timeline is articles shared over the past 24 hours. I would love to get the option to select eight, or 12 hours, as folks tend to share articles more frequently on Twitter. In short, the Twitter team has successfully integrated the old Nuzzel that (Read more...)

Twitter acquires distraction-free reading service Scroll to beef up its subscription product



Twitter this morning announced it’s acquiring Scroll, a subscription service that offers readers a better way to read through long-form content on the web, by removing ads and other website clutter that can slow down the experience. The service will become a part of Twitter’s larger plans to invest in subscriptions, the company says, and will later be offered as one of the premium features Twitter will provide to subscribers.

Premium subscribers will be able to use Scroll to easily read their articles from news outlets and from Twitter’s own newsletters product, Revue, another recent acquisition that’s already been integrated into Twitter’s service. When subscribers use Scroll through Twitter, a portion of their subscription revenue would go to support the publishers and the writers creating the content, explains Twitter in an announcement.

Scroll’s service today works across hundreds of sites, including The Atlantic, The Verge, USA Today, The Sacramento Bee, The Philadelphia Inquirer and The Daily Beast, among others. For readers, the experience of using Scroll is similar to that of a “reader view” — ads, trackers, and other website junk is stripped so readers can focus on the content.

Image Credits: Twitter

Scroll’s pitch to publishers has been that it can end up delivering cleaner content that can make them more money than advertising alone.

Deal terms were not disclosed, but Twitter will be bringing on the entire Scroll team, totalling 13 people.

For the time being, Scroll will pause new customer sign-ups so it can (Read more...)