Mio, a social commerce startup focused on smaller cities and rural areas in Vietnam, raises $1M seed



Vietnam has one of the fastest-growing e-commerce markets in Southeast Asia, but many major platforms still focus on large cities. This means people in smaller cities or rural areas need to deal with longer wait times for deliveries. Social commerce company Mio is taking advantage of that gap by building a reseller network and logistics infrastructure that can offer next-day delivery to tier 2 and 3 cities.

The startup, which currently focuses on fresh groceries and plans to expand into more categories, announced today it has raised $1 million in seed funding. The round was co-led by Venturra Discovery and Golden Gate Ventures. Other participants included iSeed SEA, DoorDash executive Gokul Rajaram and Vidit Aatrey and Sanjeev Barnwal, co-founders of Indian social commerce unicorn Meesho.

Rajaram, Aatrey and Barnwal will become advisors to Mio co-founder and chief executive officer Trung Huynh, former investment associate at IDG Ventures Vietnam. Other founders include An Pham, who also co-founded Temasek-backed logistics startup SCommerce, Tu Le and Long Pham.

Founded in June 2020, Mio now claims hundreds of agents, or resellers. They are primarily women aged 25 to 35 years old who live in smaller cities or rural areas. Most join Mio because they want to supplement their household income, which is usually below $350, Huynh and Venturra investment associate Valerie Vu told TechCrunch in an email.

The social commerce model works for them because they are part of (Read more...)