Category: Millennials

A Regional Breakdown of Millennials Around the World



The following content is sponsored by MSCI.

millennials around the world infographic

A Regional Breakdown of Millennials Around the World

Eventually, Baby Boomers will cease to be the most influential generation.

Of course, it’s bound to happen. But this means that the social, political, and economic terrain will be reshaped for the next several decades.

Millennials, defined as those born between 1980 and 1994 (age 27-41 in 2021), are now the largest adult cohort worldwide. They are also the most educated. The big question is, how will this generation influence society?

As millennials get older and gain more earning power, this graphic from MSCI shows the regional breakdown of millennials around the world, and the second-order effects of their rising influence.

Millennials Around the World

Today, there are 1.8 billion millennials around the world, equal to 23% of the global population. Here’s how millennials break down by region:

RegionMillennials % of Region PopulationNumber
Asia24%1.1B
Africa21%278M
Latin America/Caribbean23%155M
Europe20%148M
North America21%76M
Oceania22%9M
World23%1.8B

*Totals may not add up due to rounding. Source: Analysis based on the 2019 Revision of World Population Prospects, United Nations (2019)

Asia is unmatched when it comes to millennials. Across the region, there are 1.1 billion millennials, or 24% of the region’s population. In China for example, those under 40 own two-thirds of the country’s passports. Millennials and Gen Z are projected to make up 75% of the Association of Southeast Asian Nations (ASEAN) (Read more...)

Visualizing U.S. Household Debt, by Generation


This post is by Aran Ali from Visual Capitalist


The Generational Power Index
The Generational Power Index
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.

>> Download the Report (.pdf)

U.S. household debt by generation

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The Briefing

  • Generation X is the most indebted generation on average, with $140,643 of household debt
  • Younger generations are witnessing their debts growing at a greater pace relative to older Americans

Visualizing U.S. Household Debt, by Generation

The year 2020 could be categorized as one where debt grew across the board. In the U.S., every generation except the Silent Generation saw their debts rise in the last year.

But how much debt does each generational household owe?

Generation20192020Growth (%)
Generation Z (18-24)$9,593$16,04367.2%
Millennials (25-40)$78,396$87,44811.5%
Generation X (41-56)$135,841$140,6433.5%
Baby Boomers (57-75)$96,984$97,2900.3%
Silent Generation (76+)$43,255$41,281-4.6%

Gen X are the most indebted Americans followed by the Baby Boomers. The breakdown of debt by age group suggests the typical American’s debts grow with adulthood to a certain age, at which point it begins to taper off.

(Read more...)

How Media Consumption Evolved Throughout COVID-19


This post is by Marcus Lu from Visual Capitalist


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Knight Foundation Media Consumption

How Media Consumption Evolved Throughout COVID-19

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Media consumption spiked in the early days of the COVID-19 outbreak as Americans actively sought information and entertainment while at home. Whether this changed over the course of 2020 remains unclear, however.

To dive deeper into the issue, this infographic from the Knight Foundation explores each generation’s shifts in media consumption habits as the pandemic wore on.

Further below, we’ll also examine which media sources Americans deemed to be the most trustworthy, and why consumption habits may have changed for good.

Changes in American Media Consumption, by Generation

The data in this infographic comes from two surveys conducted by Global Web Index (GWI). The first was completed in April 2020 (N=2,337) and asked participants a series of questions regarding media consumption during COVID-19.

To see how consumption had changed by the end of the year, the Knight Foundation commissioned GWI to complete a follow-up survey in December 2020 (N=2,014). The following tables provide a summary of the results.

Gen Z

Unsurprisingly, a significant percentage of Gen Z reported an increase in digital media consumption in April 2020 in comparison to pre-pandemic habits. This bump was driven by higher use of online videos, video games, and online TV/streaming films such as Netflix.

By December 2020, these media categories became even more popular with this cohort.

CategoryApril 2020December 2020Change (percentage points)
Podcasts10.9%25.8%+14.9%
(Read more...)

Ranked: The World’s 25 Richest Millennial Billionaires


This post is by Avery Koop from Visual Capitalist


millennial billionaires

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Ranked: The World’s 25 Richest Millennial Billionaires

There are 2,755 billionaires globally—and combined, they are worth over $13 trillion.

Of these ultra wealthy individuals, just over 100 are millennials, born between the years 1981 and 1996. This young generation represents around 3.8% of all billionaires on a global basis with a combined net worth of $573.1 billion.

This visualization, using data from Forbes, ranks the richest 25 millennial billionaires and details their source of wealth, total net worth, nationality, and age.

Note: Forbes categorized billionaires by current age (2021). For those slightly over or under the age range of Millennials, meaning those who are currently 24 or 40 years old (i.e. they could have been born in either 1996/1997 or 1980/1981), if their birth year could not be accurately determined, they were left out of this ranking.

Who are the Millennial Billionaires?

The oldest millennials will be turning 40 in 2021, while the youngest are just turning 25. This means that millennial billionaires are generally the youngest billionaires in the world, save two (Read more...)

Which U.S. Generation Wields the Most Economic Power?


This post is by Iman Ghosh from Visual Capitalist


The Generational Power Index
The Generational Power Index
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.

>> Download the Report (.pdf)

GPI Economic Power by Generation Main Image

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Click here to license this and all other GPI visualizations and data.

Which U.S. Generation Wields the Most Economic Power?

In our inaugural Generational Power Index (GPI) 2021, we’ve ranked generations on how much power and influence they hold in American society.

And when it comes to money and economic power, our research has concluded that Baby Boomers, those between the ages of 57-75, have more influence than Millennials, Gen X, and Gen Z combined.

GenerationEconomic Power Share
Baby Boomers43.4%
Gen X26.1%
Silent17.6%
Millennials9.7%
Gen Z3.3%

These findings may seem intuitive, but what exactly contributes to economic power? To find out, let’s take a closer look at the GPI’s underlying variables.

The Building Blocks of Economic Power

Our starting point was to define the age ranges of each generation:

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
(Read more...)

Which U.S. Generation Wields the Most Cultural Power?


This post is by Carmen Ang from Visual Capitalist


The Generational Power Index
The Generational Power Index
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.

>> Download the Report (.pdf)


GPI Cultural Power by Generation Main Image

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Which U.S. Generation Wields the Most Cultural Power?

This year, our team put together Visual Capitalist’s inaugural Generational Power Index (GPI), which looks at power dynamics across generations in America.

We considered three categories in our quest to quantify power: economics, political, and cultural. And while it turns that out Baby Boomers dominate when it comes to economics and political factors—the are of cultural influence is a different story.

Here’s a look at which U.S. generation holds the most cultural power, and how this power dynamic is expected to shift in the coming years.

Generations and Power, Defined

Before we get started, it’s important to clarify which generations we’ve included in our research, along with their age and birth year ranges.

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-24 (Read more...)

Timeline: Key Events in U.S. History that Defined Generations


This post is by Iman Ghosh from Visual Capitalist


The Generational Power Index
The Generational Power Index
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.

>> Download the Report (.pdf)

GPI Timeline Biggest Historical Events by Generation main image

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Interested in this piece?
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Key Events in U.S. History that Defined Generations

Looking back at history is a necessity when trying to understand what the future may hold.

Using insights from our Generational Power Index 2021 report, along with survey data from Pew Research in 2016, we identified some key milestones for each cohort, to understand how these events helped shape each generation’s unique perspectives.

Quick Context on Generational Definitions

Before diving in, it’s important to clarify which generations we’ve included in our research, along with their age and birth year ranges.

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-241997-2012
Gen Alpha8 and below2013-present

These generational categories aren’t universal, but we went with the most widely cited definitions from reputable U.S. sources including the Pew Research (Read more...)

Which Generation Has the Most Influence Over U.S. Politics?


This post is by Iman Ghosh from Visual Capitalist


The Generational Power Index
The Generational Power Index
Introducing our new index, which ranks U.S. generations on their economic, political, and cultural influence.

>> Download the Report (.pdf)


GPI 2021 Political Power by Generation Main Image v2

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Measuring Influence in U.S. Politics, by Generation

Generations are a widely recognized and discussed concept, and it’s assumed people all understand what they refer to. But the true extent of each generation’s clout has remained undetermined—until now.

In our inaugural Generational Power Index (GPI) 2021, we examine the power and influence each generation currently holds on American society, and its potential to evolve in the future.

Political power by generation was one of three key categories we used to quantify the current landscape. Before we dive into the results, here’s how the Political Power category was calculated.

Measuring Generational Power

To begin with, here’s how we categorized each generation:

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-241997-2012
Gen Alpha8 and below2013-present

Using these age groups as a framework, (Read more...)

Ranking U.S. Generations on Their Power and Influence Over Society


This post is by Carmen Ang from Visual Capitalist


The Generational Power IndexIntroducing the Generational Power Index (GPI)
The following data comes from Visual Capitalist’s new Generational Power Index (GPI), a ranking of U.S. generations based on their economic, political, and cultural influence.

>> Download the Full Report (.pdf)

Which U.S. Generation has the Most Power and Influence?

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Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist.
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Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. Explore your options.
Interested in this piece?
Click here to license this and all other GPI visualizations and data.

Which U.S. Generation has the Most Power and Influence?

We’re on the cusp of one of the most impactful generational shifts in history.

As it stands, the Baby Boomers (born 1946-1964) are America’s most wealthy and influential generation. But even the youngest Boomers are close to retirement, with millions leaving the workforce every year. As Baby Boomers pass the torch, which generation will take their place as America’s most powerful?

In our inaugural Generational Power Index (GPI) for 2021, we’ve attempted to quantify how much power and influence each generation holds in American society, and what that means for the near future.

Download the Generational Power Report (.pdf)

The Generational Power Index

Generation and Power, Defined

Before diving into the results of the first GPI, it’s important to explain how we’ve chosen to define both (Read more...)

Charted: The Gen Z Unemployment Rate, Compared to Older Generations


This post is by Avery Koop from Visual Capitalist


gen z unemployment

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Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist.
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Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. Explore your options.
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Putting the Gen Z Unemployment Rate in Perspective

There are more than 2 billion people in the Generation Z age range globally. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it’s predicted that by 2025, Gen Z will make up about 27% of the workforce.

Due to the global pandemic, unemployment has been on the rise across the board—but Gen Z has been hit the hardest. This chart, using data from the OECD, displays the difference between the unemployment rate for Gen Zers and the rate for older generations.

Note: The OECD defines the ‘unemployed’ as people of legal working age who don’t have work, are available to work, and have taken steps to find a job. The final figure is the number of unemployed people as a share of the total labor force.

The Generation Gap: Gen Z Unemployment

Compared to their older working-age counterparts, Baby Boomers, Gen X, and Millennials (Gen Y)—the most recent 2020 data shows that Gen Z has an unemployment rate of nearly (Read more...)