MessageBird acquires SparkPost for $600M using $800M Series C extension



MessageBird, a communications platform out of the Netherlands, had a busy day today with two huge announcements. For starters, the company got an $800 million extension on its $200 million Series C round announced last October. It then applied $600 million of the extension to buy email marketing platform SparkPost. The company’s C round now totals at least $1 billion.

Let’s start with the acquisition. MessageBird CEO Robert Vis says his company had an email component prior to the acquisition, but the chance to pick up the largest email provider in the world was too good to pass up.

“If you talk about infrastructure, we’re defining largest […] as a matter of interactions, so basically the amount of emails sent. SparkPost sends about 5 trillion emails a year. And the second thing that’s very important to us is to be able to send high scale emails when it’s really critical,” Vis told me.

With the company in the fold, it enables MessageBird, which has mostly been in Europe and Asia, to get a stronger foothold in the U.S. market. “So this is as much for us about the technology around SparkPost as it actually is for us to have market entry into the United States with a significant workforce instead of having to build that from scratch,” Vis said.

Rich Harris, CEO of SparkPost sees the deal as a way to expand SparkPost to multiple channels already (Read more...)