Maureen Farrell is a reporter at The New York Times and co-author of The Cult of We. The Cult of We is about the rise and fall of WeWork, which Maureen covered extensively while she was working at the Wall Street Journal. She is such an expert on the topic that she was featured in the Hulu documentary WeWork: Or The Making and Breaking of a $47 Billion Unicorn.
Maureen is a veteran tech journalist and I asked for her advice on how entrepreneurs should maintain their media relationships. She was kind enough to give us a bit of a playbook.
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What WeWork Taught Us & The PR Playbook w/ Maureen Farrell of the New York Times and The Cult of We was originally published in @MPD on Medium, where people are continuing the conversation by highlighting and responding to this story.