Research: Consumers Value Fate in Marketing Narratives December 21, 2022 by Taly ReichThis post is by Taly Reich from HBR.orgThe story of how a product was discovered can change the level of consumers’ interest.
Holding Onto Your Marketing Budget in a Downturn November 11, 2022 by Janet BalisThis post is by Janet Balis from HBR.orgSix actions for marketing leaders.
Closing the Gap Between Digital Marketing Spending and Performance July 29, 2022August 5, 2022 by Christine MoormanThis post is by Christine Moorman from HBR.orgHow marketers can maximize returns.