Category: M2 Chip

Some thoughts on the 2022 MacBook Air

This post is by Om Malik from On my Om

A day before the likely launch of Apple’s new line-up of products — iPhone 14 models and new Apple Watch models — is not the best time to share my thoughts about a product launched at the previous Apple event. But then, I am not doing a paint-by-numbers review. Nor am I a reviewer in the classic reviewer mold. 

It has been a few months since Apple released the 2022 edition of the 13-inch MacBook Air –arguably the most popular laptop in the Mac line-up. Not surprisingly, there was a lot of interest in the thin-and-skinny laptop. And the reviews came in thick and fast. I am sure you have read or watched many of the reviews. If not, I can certainly recommend a handful — John Gruber, Joanna Stern, Dave Lee, and The Verge. So, if you are wondering what else I can add to what has already been said, then you are right to assume that: not much. 

Except, I wanted to see how good (or bad) the new M2-powered MacBook Air would be for me as an “on-the-go” photographer. 


First, a little indulgence in nostalgia. 

I have always had a sweet spot for the MacBook, from the day Steve Jobs showed it off for the first time on stage. It was back in TK, and I was recovering from a tough medical condition. I remember telling one of my colleagues that I needed to get better because I wanted to buy and (Read more...)

Some Observations on WWDC 2022

This post is by Om Malik from On my Om

These were a series of tweets in response to the WWDC keynote presentation. These were off-the-cuff observations, but I still feel the same at the end of the week, and my opinion hasn’t changed.

Clamping the iPhone to the top of an Apple computer is everything right (continuity camera & desktop view), and what’s wrong with Apple and its product creativity in a nutshell. What an unlike Apple solution to showcase in a keynote event.

So Apple can edit, recall, and all sorts of fancy stuff in new iMessages at the scale of billions of messages. Why is it that we can’t do “edit” on Twitter? Come on, Twitter engineering, time to explain in plain English why it is so hard. So we don’t bug you again 😜 (Actually, it is a complicated and complex problem to solve. So despite my frustration, I understand the enormity of the task and how it fundamentally changes the behaviors on Twitter.)

Every Apple Keynote event reflects the emptiness that is professional tech news media. A terabyte of nothingness. You have to visit M.J. Tsai’s blog if you want an excellent quick recap. Or read @stevesi comments on Twitter.

The big innovation for me: M2. They are getting so far ahead of their rivals that competition is comically eating their dust. The price/performance gap is getting wider compared to the other guys. Rest is “futzing,” as @stevesi says!

M2 uses Apple custom Arm silicon & is built on a 5nm process. M2 has (Read more...)