It’s been a very tough year for Placer.ai’s core customer segments of retail and commercial real estate, to put it mildly. But the foot traffic and location analytics startup saw growth in new categories, including consumer packaged goods (CPG) and hedge funds that use its tech to perform due diligence. The Los Altos, California-based company announced today that has raised a $50 million Series B led by Josh Buckley, the chief executive officer of Product Hunt. Participants included Fifth Wall, Rahul Vohra and returning investors JBV Capital and Aleph VC.
The new capital will be used on research and development and expanding Placer.ai’s sales and marketing teams. Its last funding announcement was in January 2020 for a $12 million Series A.
Placer.ai collects geolocation and proximity data from devices that are enabled to share that information by their users, and creates anonymized and aggregated consumer profiles. Since its launch, the company’s key customers have been offline retail businesses, shopping centers, hotels and other brick-and-mortar businesses that use it to analyze foot traffic, the success of marketing campaigns and location performance. Placer.ai’s co-founder and chief executive officer Noam Ben-Zvi said he expected the COVID-19 pandemic to be challenging as people stayed away from stores and purchased online instead.
But adoption of Placer.ai’s tech increased among several new segments, including CPG and hedge funds, and it is continuing to expand in retail and commercial real estate as companies plan ahead.