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The Briefing
- When it comes to the biggest political spenders in the U.S., Baby Boomers rank #1
- The Silent Generation is a close 2nd, followed by Gen X and Millennials respectively
- Overall political spending in the U.S. has reached all-time highs, but small donor spending (people who give $200 or less) still accounts for a fraction of overall donations
Political Spending in America, By Generation
In politics, the candidate who spends the most money usually wins. Because of this, donations are an important part of political campaigns, and the people behind those donations wield an intangible level of power and influence.
As our team put together the inaugural Generational Power Index (GPI), which looks at power dynamics across generations in the U.S., we started wondering which generation spent the most on political campaigns and lobbying.
Here’s what we found out.
Old Money
Of top spenders in the U.S., the Silent Generation (age 76+) and Baby Boomers (age 57-75) both sit at the top of the ranking.
In 2020, 55% of the biggest (Read more...)