At the end of 2021, Netbase Quid (which Thomvest is an investor) acquired Rival IQ, a Seattle-based startup that helps clients analyze social media data efficiently and effectively. Rival IQ delivers analytics and competitive intelligence to help digital marketers make informed decisions, improve results, and better understand competitors.
As a former marketing researcher who now works at Thomvest Ventures, I’ve enjoyed learning about Rival IQ. I recently had the opportunity to talk with some of their clients, such as 3M, Broadway Across America (a traveling Broadway show company), and MotoAmerica (a competitive motorcycle racing business), on how they use and leverage this affordable and easy-to-use listening platform. Based on these conversations, it’s clear that Rival IQ can be a valuable resource for all types of companies.
In managing a business today, business executives have to create and monitor their social media campaigns (as well as their competition). Here are three critical takeaways from conversations with Rival IQ clients on how any company can leverage this innovative listening platform to work smarter, not harder, when it comes to managing and optimizing various social media campaigns:
Monitoring Social Media Campaigns Is A 24/7 Requirement. In today’s fast-moving competitive environment, having a monthly, weekly, or even daily report on how your social media campaigns perform is not enough. Rival IQ offers an easy-to-use interface that makes it easy to get started (including monitoring key competitors), which continuously collects and analyzes data across all the major social media (Read more...)