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Visualizing Global Attitudes Towards COVID-19 Vaccines
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To vaccinate, or not to vaccinate? That is the question.
In order to achieve herd immunity against COVID-19, some experts believe that between 70% to 80% of a population must be vaccinated.
But attitudes towards these vaccines are undoubtedly mixed. In fact, it’s estimated that one-third of people globally have some major concerns.
Using survey data from eight different countries, Global Web Index created five archetypes to help illustrate how typical attitudes towards vaccines differ depending on a range of factors, such as age, income, lifestyle, and values.
| Segment | Breakdown | Age Skew | Gender Skew | Income | Vaccine Concerns |
|---|---|---|---|---|---|
| Vaccine Supporter | 66% | 18-34 | None | High income | Potential side-effects, availability, and logistics of vaccine distribution. |
| Vaccines Hesitant | 12% | 38-56 | Female | Low/Middle income | Potential side-effects specifically due to no long-term testing, cost of vaccine, and more transparency around science required. |
| Vaccine Obligated | 11% | 16-24 | Male | Low income | Potential side-effects, not sure COVID-19 vaccine is necessary to combat (Read more...) |