Category: Lean LaunchPad

The Class That Changed the Way Entrepreneurship is Taught


This post is by steve blank from Steve Blank


This article first appeared in Poets and Quants

 

Revolutions start by overturning the status quo. By the end of the 20th century, case studies and business plans had reached an evolutionary dead-end for entrepreneurs. Here’s why and what we did about it.


The Rise of Business Schools – Management as an Occupation
The business school was invented in the first decade of the 20th century in response to a massive economic transformation in the U.S. that took place in the last quarter of the 19th century. The country exited the Civil War as a nation of small businesses and ended the century with large national corporations (railroads, steel, oil, food, insurance, etc.). These explosions in company size and scale created a demand for professional managers. In 1908 Harvard Business School filled that need by creating a graduate degree – the Master of Business Administration. Its purpose was to educate management on best practices to run existing companies.

The MBA Curriculum – From Fieldwork to Case Studies
When Harvard started the MBA program there were no graduate-level business textbooks. The school used the “problem-method” which emphasized fieldwork – getting out of the classroom and visiting real companies– as an important part of the curriculum. Students observed how executives worked, interviewed them, and wrote up how real managers solved problems. Students then discussed these problems and solutions in class.

First Case Study-General Shoe

By the early 1920s a new dean changed the curriculum – shifting it from an industry (Read more...)

Lean LaunchPad – For Deep Science and Technology


This post is by steve blank from Steve Blank


We just finished the 11th annual Lean LaunchPad class at Stanford — our first version focused on deep science and technology.

I’ve always thought of the class as a minimal viable product – testing new ideas and changing the class as we learn. This year was no exception as we made some major changes, all of which we are going to keep going forward.

  1. A focus on scientists and engineers. We created an additional Spring section of the class with a focus on commercializing inventions from Stanford’s scientists and engineers. The existing winter quarter of the class remains the same as we taught for the last 10 years – taking all students’ projects – e-commerce, social media, web, and mobile apps. This newly created Spring section focuses on scientists and engineers who want to learn how to commercialize deep science and technology – life sciences (medical devices, diagnostics, digital health, therapeutics,) semiconductors, health care, sensors, materials, artificial intelligence/deep learning, et al.
    This allowed us to emphasize how to differentiate a technical spec from a value proposition and expand on the parts of the business model that are unique for science and engineering startups. For example, life sciences versus commercial applications have radically different reimbursement, regulatory, clinical trials, scientific advisory boards, demand creation, etc. In addition, we found we needed to add new material on Intellectual Property, how to license inventions from the university, and discussions about team dynamics.  Going forward we’ll continue to offer the class in two sections with (Read more...)

Build Back Better – The Educators Summit


This post is by steve blank from Steve Blank


SAVE THE DATE for the 3rd edition of Lean Innovation Educators Summit
December 16th, 10 – 1pm PST, 1 – 4pm EST6 – 9pm UTC

In July 2020, 400+ educators gathered online to discuss and share best practices for Lean education in the virtual environment. We learned a ton.  And we’re going to do it again.

Join me, Jerry Engel, Pete Newell, and Steve Weinstein and over 1,000 educators from 65 countries and 220 universities for our next Lean Innovation Educators Summit.

Why?
COVID-19 has dramatically altered the business landscape. Main Street businesses are severely affected. While many parts of the high-tech sector are growing, others are either contracting or shutting down. Amid these uncertain times we believe that Lean educators can prepare students for this new investing climate and help communities recover.We’ll discuss how the pandemic has shifted not just the way we teach, but also what we teach about today’s investing climate and how we can use the Lean methodology to make an impact on our communities.

What
While we’ll hear from investors and Lee Bollinger, president of Columbia University, the heart of the summit are the breakout sessions. In these sessions you and your peers can discuss and share best practices with Lean educators from around the world.  We’ll then share the results of the breakout sessions with everyone.

Our breakout session leaders include:
Tom Bedecarré -Stanford University, Chris Taylor- Georgetown University, Philip Bouchard- TrustedPeer, Jim Hornthal – UC Berkeley, Michael Marasco – Northwestern University, Bob Dorf – SOM, Dave Chapman – University College London, Paul (Read more...)

The Educators Summit: Adapting to the COVID Economy


This post is by steve blank from Steve Blank


In July 2020, 400+ educators gathered online to discuss and share best practices for Lean education in the virtual environment. We learned a ton.  And we’re going to do it again.

Join me, Jerry Engel, Pete Newell, and Steve Weinstein for the 3rd edition of Lean Innovation Educators Summit on December 16th, 1 – 4pm EST, 6 – 9pm UTC

Why
COVID-19 has dramatically altered the business landscape. Main Street businesses are severely affected. While many parts of the high-tech sector are growing, others are either contracting or shutting down. Amid these uncertain times we believe that Lean educators can prepare students for this new investing climate and help communities recover.

We’ll discuss how the pandemic has shifted not just the way we teach, but also what we teach about today’s investing climate and how we can use the Lean methodology to make an impact on our communities.

What
We’ll hear from investors, entrepreneurs, public policy leaders and of course your colleagues on how we can help our communities adjust, recover and rebound.

The event will begin with a panel of VC, government and private capital investors and then a fireside chat about the future of the investing climate and COVID recovery efforts. We’ll then go into breakout sessions so you can discuss and share best practices with your peer Lean educators from around the world.

How
This session is free to all, but limited to Innovation educators. You can register for the event here and/or learn more on (Read more...)