This post is by Aran Ali from Visual Capitalist
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Top 10 Most Valuable Airline Brands Since 2013
The global airline industry was experiencing strong growth before the pandemic wiped out years of momentum.
Global travel went from 1.9 billion scheduled passengers per year in 2004 to 4.7 billion in 2019, before dropping back down to 1.8 billion in 2020. And while the recovery story has begun, the values of the top airline brands have been significantly impacted.
This graphic from Julie R. Peasley shows the most valuable airline brands from 2013 to 2022, using data from Brand Finance. Each airline brand is also categorized by home continent.
Most Valuable Airlines From 2013‒2022
After two back-to-back years of suffered declines, brand values for the top airlines changed course and rose in 2022.
American companies have long dominated the airline space when categorized by brand value. American Airlines, Delta, United, and Southwest have represented four of the top five since 2017, with their brands worth a collective value of $24.1 billion in 2022.
|Company||Brand Value ($B)||Region|
|American Airlines||$6.3||North America|
|United Airlines||$5.5||North America|
|Southwest Airlines||$5.0||North America|
|Air Canada||$2.5||North America|
First-place Delta in particular has remained in either the top spot or second place since 2014. On the other hand, second-place American Airlines was not even in the top 10 in (Read more...)