Jigsaw scores $3.7M to slow down your dating swipes



Chalk one up for Jigsaw, an ‘anti-superficial’ dating app, which has scored £2.7 million ($3.7M) in seed funding to put towards US expansion. The round is led by a lead generation company for online dating companies, called The Relationship Corp, with backing from angel investors in the US and UK “primarily” in the tech sector.

As the startup’s name suggests, Jigsaw adds a little cryptic fun to the transactional business of swiping photos of other singles in search of dating chemistry in a bid to offer a less superficial experience.

Albeit their (patented) anti-superficial twist looks a tad gimmicky at first blush: They literally superimpose a digital jigsaw over the faces of users, with pieces removed gradually the more you interact — and the full face only revealed after a pre-set amount of in-app engagement.

Digital filters are also banned, per the app’s FAQ; they only want ‘real’ selfies. So no cute cat ears etc. 

They’ve got a few more tricks up their sleeve but don’t want to offer a public reveal of the planned features we guessed were coming just yet (but, well, a quick glance at the app and it’s basically a half finished jigsaw puzzle of their product roadmap).

The UK startup — which was founded back in 2016 by a couple of friends, Alex Durrant (co-founder and CEO) and Max Adamski (co-founder and CPO), when they were at university (and finding the dating app scene frustratingly superficial, as they tell it, going on (Read more...)