Why internet silos win

This post is by Om Malik from On my Om

Ever since Elon Musk took over Twitter and turned it into a tawdry reality show in which he is the star, the villain, and the comedian, everyone has been talking about a new decentralized web. New products, such as Mastodon, and new technologies, such as Activity Pub, are part of a new desire to build a new “fedeverse.” This is utopian thinking about taking the web back from the centralized web platforms.

One of my favorite bloggers, designer Lars Mensel notes:

We all feed social networks and online platforms with unprecedented amounts of data, hardly accounting for the fact everything might vanish when the ownership of a network changes (as seems likely with Twitter’s ongoing nosedive) or the business model collapses.

Mensel is right. And it makes sense that more of us should be doing it, but we don’t because, in the end, we want an easy way out. Manuel Moreale, a programmer points out:

The more I think and read about it, the more I’m convinced that there’s no solution to the centralisation issue we’re currently facing. And that’s because I think that fundamentally people are, when it comes to the internet, lazy. And gathering where everyone else is definitely seems easier. It’s also easier to delegate the job of moderating and policing to someone else and so as a result people will inevitably cluster around a few big websites, no matter what infrastructure we build. And sure, there is always going to be an independent minority (Read more...)