Thursday snags $3.5M for a dating app that’s live once a week

Thursday, a dating app that wants to solve problems created by, well, too much time spent using dating apps, had raised a £2.5 million (~$3.5M) seed investment — a few months after launching (in May) its single-matching service in London and New York (and racking up over 52k downloads).

Last Thursday (June 17) it says that 110,000 likes were sent, resulting in 7,500 matches in a single day. How many actual dates occurred isn’t something it’s able to report, though.

The seed is double their initial target, with financing coming from Ascension Ventures, Best Nights VC (previously M-Venture) the investment arm of Jägermeister, Connect Ventures, plus early backers of CityMapper, TypeForm and FIIT (processed via SeedLegals).

Notable angels backing the dating platform include Tom Blomfield, founder of Monzo; Matt Robinson, founder of GoCardless and Nested; Ian Hogarth, founder of Songkick; Eldar Tuvey, founder of Wandera and Henry de Zoute, founder of LookAfterMyBills.

So what’s Thursday’s twist in a highly competitive space? The clue is in the name: This dating app is only live for one day per week.

Specifically the app opens for usage at 00.01 each Thursday morning so swiping is compressed into a few hours. All matches and conversations vanish at midnight. Hence users are pushed to act quickly — and “be a bit spontaneous”, as it puts it — if they want to get a date that night.

Profiles are thus fairly basic. Users can upload five photos (either from (Read more...)