Category: huawei

The Most Searched Consumer Brands in 2022


This post is by Carmen Ang from Visual Capitalist


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Most Searched Consumer Brands

The Most Searched Consumer Brands in 2022

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In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).

This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.

Methodology

To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.

From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.

Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:

  • The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
  • Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like (Read more...)

Animation: How the Mobile Phone Market Has Evolved Over 30 Years


This post is by Omri Wallach from Visual Capitalist


How The Mobile Phone Market Has Evolved Since 1993

The mobile phone landscape looks drastically different today than it did three decades ago.

In 1993, Motorola accounted for more than half of the mobile phone market. But by 2021, its market share had shrunk to just 2.2%. How did this happen, and how has the mobile industry changed over the last 30 years?

This video by James Eagle chronicles the evolution of the mobile phone market, showing the rise and fall of various mobile phone manufacturers. The data spans from December 1992 to December 2021.

The Early Days of Mobile Phones

Motorola is known for being a pioneer in the mobile phone industry.

In 1983, the American company launched one of the world’s first commercially available mobile phones—the DynaTAC 8000X. The revolutionary analog phone cost nearly $4,000 and offered users up to 30 minutes of talk time before needing to be recharged.

Motorola went on to launch a few more devices over the next few years, like the MicroTAC 9800X in 1989 and the International 3200 in 1992, and quickly became a dominant player in the nascent industry. In the early days of the market, the company’s only serious competitor was Finnish multinational Nokia, which had acquired the early mobile network pioneer Mobira.

But by the mid-1990s, other competitors like Sony and Siemens started to gain some solid footing, which chipped away at Motorola’s dominance. In September 1995, the company’s market share was down to 32.1%.

Mobile Phone Market (Read more...)

Top Smartphone Brands, By Global Sales


This post is by Carmen Ang from Visual Capitalist


Top Smartphone Brands 2020

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The Briefing

  • In 2020, Samsung remained the top smartphone vendor based on units sold
  • Of the top five brands, Apple and Xiaomi were the only ones that saw sales increase in 2020
  • China is expected to see the most sales in 2021, but the highest growth areas are projected to be in Western Europe, Latin America, and in more mature markets in the Asia-Pacific

Top Smartphone Brands, By Global Sales

Many industries took a hit last year, and the smartphone market was no exception—in 2020, smartphone sales worldwide dropped by 12%.

Yet, despite an overall decrease, two of the top five global brands—Apple and Xiaomi—experienced an uptick in sales from the year prior.

Here’s a look at the top smartphone brands in 2020, by units sold:

Vendor2020 Sales (millions of units)2020 Market Share2020-2019 Growth
Samsung253.018.8%-14.6%
Apple199.814.8%3.3%
Huawei182.613.5%-24.1%
Xiaomi145.810.8%15.7%
OPPO111.88.3%-5.8%
Others454.833.7%-19.6%
Total1,347.9100.0%-12.5%

Samsung is King, For Now At Least

Samsung remains the (Read more...)