Lately, I find myself admiring HEY World, a new tool from the makers of the collaboration platform Basecamp. Here’s how it works: If you use HEY, their (paid) email service, you can write an email, send it to a specific address, and publish it for the world to see. The published email is distributed to readers, who either sign-up for receiving email updates or use a more traditional RSS feed.
What Hey World is doing is nothing novel — and yet, it is.
The platform I use to publish pretty much everything, WordPress*, has offered this publish-with-email feature for over a decade. It allows folks to sign-up for getting email updates of an individual piece as soon as it is published. (You should sign-up here to get my updates.)
While WordPress offers a cornucopia of features (If it didn’t, it wouldn’t be powering nearly 40 percent of the Internet’s websites), what makes Hey World attractive — for a subset of people, at least — is that it has pared blogging and distribution down to the essentials. As long as you pay for the Hey email platform, you don’t need to put any thought into finding a distribution mechanism and getting started.
My friend and writer-turned-founder of Trucks VC has a simple concept he calls “time to value.” How long does it take for someone to start using a product and find value? It is a great way to evaluate products, and I use this approach all the (Read more...)