The Future of Sustainability, and the Tech Companies out to Improve it


This post is by Polina Stavrovski from Seedcamp


Within the last decade, buzzwords such as “sustainability,” “ESG,” “UN SD goals,” and “social impact” have woven their way into how startups and established companies operate. These frameworks, guiding as vehicles of change, impact how organisations build business models, implement technology, establish crucial frameworks, shape branding, and conduct their day-to-day governance. We all know actions need to be taken because the planet is at a tipping point. Some companies are frowned upon for taking advantage of these buzzwords and ‘greenwashing’, others are commended for embracing what those terms symbolise and making a positive impact through their building and delivery of tech-enabled sustainable products or services. The global drive in public markets is prioritising climate and social technologies: EVs, batteries, micro chips, energy solutions, and solar finance to name a few. In the last 3 years, most ESG stocks and indexes have outperformed the S&P 500. This is creating a flywheel of attracting more capital at all stages of companies. At Seedcamp, we are prioritising a few themes that fall under the wider sustainable bracket. Now more than ever, we’re continuously looking for founders who are both redefining and pioneering the space while addressing multi-billion dollar markets and acting as role models in an effort to scale massively for stakeholder value creation. If you’re building something ambitious in the sustainability vertical, please do get in touch and apply for funding here – we’d love to chat!

Our sustainability-focused investment bets, covering both consumer and B2B models, fall under three broad themes:

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