Visualizing Apple’s Rise to the Top of the Gaming Business


This post is by Alex Kwok from Visual Capitalist


Visualizing Apple Dominance in Gaming

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The Briefing

  • Apple generates more operating profit from gaming than many of the most reputable gaming companies combined
  • Gaming revenues are driven by App Store fees

Visualizing Apple’s Rising Gaming Revenue

In 2020, Apple generated an estimated $13.5 billion dollars in gaming revenue—even though the tech giant doesn’t actually make any games or gaming consoles.

So how does Apple generate all this money from gaming? A key driver of Apple’s gaming revenue is the 30% fee it collects from all app spending, including in-app purchases, subscriptions, and premium app fees.

Through this significant fee structure, Apple has seen its gaming revenue steadily increase over the last few years. Here’s a look at the company’s estimated gaming revenue from 2018 to 2020:

YearApple’s Estimated App Revenue from Gaming% of Total App Revenue
2018$9.5B71.7%
2019$11.0B69.0%
2020$13.5B66.7%

Note: For fiscal years ending in September

As the data above shows, a majority of Apple’s App Store revenue comes from games. And because of hefty fees, Apple made more profits off of games (Read more...)