Netflix vs Disney: Who’s Winning the Streaming War?
Netflix is well-known as one of the pioneers of mass-market video streaming. The service has become so ubiquitous that the word “Netflix” is now synonymous with watching a movie or television show.
But, while it’s one of the most recognized streaming platforms in the world, has it been able to maintain its dominant position in the industry now that more competitors have entered the fray?
This graphic by Truman Du shows how Disney’s streaming empire (Disney+, Hulu, and ESPN+) has quickly gained subscribers and is giving Netflix a run for its money.
Netflix: The Beginning
Founded in 1997, Netflix started out as mail-order DVD rental company. One of the co-founders Reed Hastings told Fortune Magazine that he got the idea for Netflix after he was charged a $40 late fee for a VHS he’d rented out.
By 2007, Netflix had evolved from a relatively modest DVD rental company into a ground-breaking subscription-based streaming service. While there were a few other streaming platforms at the time, Netflix had a significant first mover’s advantage, operating on a subscription model and acquiring a wide pool of distribution rights from different studios.
This allowed the company to grow rapidly and establish itself as an industry leader. From 2007 to 2022, Netflix’s subscriber base grew from 7 million to 221 million, nearly 3,000%.