Hustle Fund backs Fintor, which wants to make it easier to invest in real estate



Farshad Yousefi and Masoud Jalali used to drive through Palo Alto neighborhoods and marvel at the outrageous home prices. But the drives sparked an idea. They were not in a financial position to purchase a home in those neighborhoods (to be clear, not many people are) either for investment or to live. But what if they could invest in homes in up and coming cities throughout the U.S.?

Then they realized that even that might be a challenge considering that with all their student debt, affording a down payment would be impossible.

“There was nothing available out there besides a crowdfunding platform, which when we first signed up, took away $1,000 from our account that we didn’t have, and then our capital would be locked up for 3 to 10 years,” recalls Yousefi.

So the pair started doing research and spoke to 1,000 individuals under the age of 35. Eight out of 10 said they would like to invest in real estate but were deterred by all the barriers to entry.

“There is clearly a large demand for access to real estate,” Yousefi said. “And we wanted to give people a way to invest in it like they can in stocks, via a mobile app.”

And so the idea for Fintor was born.

Yousefi and Jalali founded the company in 2020 with the goal of purchasing homes via an LLC, and turning each into shares through a SEC-approved broker dealer. Individuals can then buy shares of the homes via Fintor’s (Read more...)