Customer data platform Lexer raises $25.5M Series B for global expansion



Left to right: Lexer founders Dave Whittle, Aaron Wallis, Chris Brewer

Left to right: Lexer founders Dave Whittle, Aaron Wallis, Chris Brewer

The massive shift to online shopping during the COVID-19 pandemic means retailers need to analyze customer data quickly in order to compete against rivals like Amazon. Lexer, a customer data platform headquartered in Melbourne, Australia, helps brands manage data by organizing it on one platform, making analysis easier for small to medium-sized brands. The company announced today that it has raised $25.5 million in Series B funding for expansion in Australia, the United States and Southeast Asia.

The round was led by Blackbird Ventures and King River Capital, with participation from returning investor January Capital, and brings Lexer’s total raised so far to $33 million. Blackbird Ventures co-founder and partner Rick Baker will join Lexer’s board.

The company was founded in 2010 by Aaron Wallis, Chris Brewer and Dave Whittle, and its clients include Quiksilver, DC Shoes, John Varvatos and Sur La Table. The new funding will be used to add 50 more people to Lexer’s team, with plans to double its headcount in Australia, the U.S. and Southeast Asia. Whittle, the company’s chief executive officer, told TechCrunch it will also add more features to provide retailers with enterprise-grade customer data, insight, marketing, sales and service capabilities.

Brands use Lexer to increase their incremental sales, which includes sales to both existing and new customers, by helping them understand things like shopping patterns among different groups of (Read more...)