Category: creator economy

Why Developers Are Building So Many Side Projects

Over the last two years, I’ve built and launched eight tiny internet projects. From apps to websites, most of them have flopped — but together, my ragtag group of projects might be considered ramen profitable. My last project, Paper Website, lets you start a blog using pen and paper. It was a weird idea, but... Read More

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A Practical Guide to NFT Memberships for Creators

In 2021, Chris Dixon wrote about how creators can use NFTs to monetize their “1,000 true fans.” Since then, NFT use-cases have multiplied. Case in point: The rise of NFT memberships, which require fans to hold a specific NFT to join a private community and enjoy its perks. NFT memberships give creators a way to... Read More

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The Future of Search Is Boutique

This is an edited version of a post that originally ran here. For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland?” It’s pretty bad at answering questions that require judgment... Read More

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Why China’s Version of Email Marketing Is So Effective

When it comes to ecommerce, last year in China often means this year (or next) in the U.S. Numerous online shopping trends have swept China before landing stateside one or two years later. This is happening now with super apps (e.g., WeChat and Doordash), meaning platforms that customers initially use for one purpose (like ordering food... Read More

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Why something is rotten in the creator economy

This post is by Om Malik from On my Om

When platforms mediate work – whether delivering food, driving cars, or being an influencer, trouble is only under the surface. And despite all the hype, the red hot creator economy is in middle of a crisis, notes its biggest (and best) proponent, Li Jin. This is worth a read — it is a long one, but worth the time.

Just as the gig economy mode of work brought about negative consequences, strong parallels are emerging between the gig economy and creator economy, rooted in the commoditization of work and erosion of worker leverage.

Read article on Li Jin's Newsletter

Dear economy, creators aren’t fragile plants

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

For this week’s deep dive, Alex and Natasha brought on Alexis Gay, a former operator at Patreon who now makes her living as comedian and podcast host, to talk about the creator economy — including our disdain for that horrid phrasing. You may know her from her cheeky, on point shorts about tech culture (and tech Twitter).

Gay gave us an honest look into the life of creator helper turned creator actual, admitting that her current job path wasn’t possible in 2018. Somewhere, somehow, a VC in the distance heard that admittance as an opportunity to back a creator economy startup.

Here’s what we got into:

  • Gay’s experience at Patreon, and why she left. Alex had some thoughts on the theme. It appears that growing list of creator-focused tools could increase the vapor pressure of folks who write, talk, art, and otherwise create, regarding their present-day employment.
  • Why one size doesn’t fit all when it comes to the diverse world of folks engaged in creative work. We also dipped our toes into the issue of indie creators needing to be CEOs as well as artists.
  • We chatted on Vibely, a startup that wants to make interactions with creators ~ multi-directional~ and what it says about scaling time.
  • We also got into what an average (Read more...)

Linkedin is the reason Apple made the M1 chip

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

This week was good fun not only because we had the whole team together to record, but also because we are still basking in the endless glory of our winning a Webby earlier this week. Frankly we are still shocked. But happy-shocked, like when you get a new toy and it is covered in static electricity.

Anyhoo, we had a packed show with much, much left on the floor as we tried to shoehorn the week into our time slot. Here’s what we got into:

Mighty Networks raises $50M to build a creator economy for the masses

Mighty Networks, a platform designed to give creators and brands a dedicated place to start and grow communities, has closed on $50 million in a Series B funding round led by Owl Ventures.

Ziff Capital Partners and LionTree Partners also participated in the financing, along with existing backers Intel Capital, Marie Forleo, Gretchen Rubin, Dan Rosensweig, Reid Hoffman, BBG Ventures and Lucas Venture Group. The investment brings Palo Alto-based Mighty Networks’ total raised since its 2017 inception to $67 million. 

Mighty Networks founder and CEO Gina Bianchini — who started the company with Tim Herby and Thomas Aaron — is no stranger to building nurturing environments for community building. Previously, she was the CEO and co-founder of Ning, where she led the company’s rapid growth to three million Ning Networks created and about 100 million users around the world in three years. 

With Mighty Networks, Bianchini’s goal is to build “a creator middle class” founded on community memberships, events and live online courses.  

“Basically we have a platform for people to create communities the way that they would create e-commerce stores,” she told TechCrunch. “So what Shopify has done for e-commerce, we’re doing for digital subscriptions and digital payments where the value is around a community that is mastering something interesting or important together, and not just content alone.”

The company’s flagship Business Plan product is aimed at new creators with the goal of giving them an easy way to get started with digital subscriptions, Bianchini said. Established brands, (Read more...)