Paired pulls in $3.6M to encourage more couples to get cosy with app-based relationship care



Can an app improve your romantic relationships? The founders behind Paired, a “relationship care” app for couples, believe it can. And since launching in October, with $1M to kick things off, they’ve convinced 5,000+ coupled-up others to try their custom blend of partner quizzes, “relationship satisfaction” tracking, and audio tips from experts — to try to feel closer to their S.O.

Paired is now gunning for serious growth: It’s announcing $3.6M in seed funding today, led by Eka Ventures with participation from existing investors including Taavet Hinrikus (Wise, formerly TransferWise), Harold Primat (investor and former professional racing driver), and the co-founders of Runtastic.

As part of the seed funding, Camilla Dolan of Eka Ventures will join the board alongside the app’s co-founders Kevin Shanahan and Diego López (who previously worked together at language learning app Memrise).

Paired says its goal for the new funding is to grow its user-base from 5,000+ to 100k over the next 18 months.

All sorts of audio-led wellness ‘self-care’ apps have been bubbling up in recent years — offering individuals app-wrapped help with stuff like meditation and mindfulness; targeted motivation to combat anxiety and stress; or dishing up sex tips and sexual self awareness.

Paired fits within that broader trend, albeit with a more explicit nudge to extend the self-care phenomenon to a unit of two romantically connected people.

As it looks for growth, the UK-based startup (Read more...)