Category: Company Building 101

The New Go-To-Market Playbooks for Digital Health Startups



This is the first post in our new series on digital health go-to-market. For more digital health content, visit a16z.com/digital-health-builders and follow a16z Bio on Clubhouse.

Digital Health is currently one of the fastest growing segments in the VC-funded …

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The Research Mentality… and how to adopt it for product-led growth



Building software has gotten insanely cheaper and faster. The infrastructure provided by the cloud or IaaS vendors has evened the technical ground for builders. A flourish of no-code tools have shortened the prototyping cycle down from weeks to days. As …

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Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide



Pricing and packaging are among the more critical decisions a company makes, directly impacting growth, top line, and margins. And as board members of early B2B companies, one of the most common questions we get asked is: how should a …

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