The all-in-one operating system for accountants: our £2.25M seed investment in Pixie


This post is by Polina Stavrovski from Seedcamp


Accounting and bookkeeping teams are still using outdated software to organise manage clients, deadlines, and workflows. It’s an old yet persistent problem in need of a solution. A solution like Pixie, an all-in-one beautiful practice management software that organises accountants’ days for them. We are thrilled to be backing the Pixie team, alongside our friends at Triple Point Ventures, MMC Ventures and some exciting angels including Duane Jackson and Will Neale, in their £2.25M seed round.

Celso Pinto, Pixie’s founder and CEO, is no stranger to us. It’s the second time we have had the opportunity to partner up with him: the first time around, he built GoSimpleTax, which aims to simplify tax returns. Armed with first-hand learnings from his time at GoSimpleTax, Celso is now building Pixie, which is on a mission to create the operating system for small firms around the world. By centralising and automating processes through the platform’s intuitive workflows, he aims to i) manage the large amount of user workflows more effectively, ii) fast-track the scaling of companies by increased efficiencies, and iii) bolster client satisfaction, as no stones remain unturned.

“Accountants and bookkeepers are the unsung heroes of thriving small business communities everywhere, working hard to ensure their clients remain compliant, organised, and successful,” Celso states. “But through conversations with hundreds of accountants, I noticed how challenging it is to manage their own firms as they struggle to adopt traditional practice management applications due to the software’s complex nature. Our quick (Read more...)