Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped.

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted, an audio and video podcast product aimed at B2B marketers.

And now Casted has raised $7 million in Series A funding led by Revolution Ventures. 

Existing backers High Alpha Capital, Elevate Ventures and Tappan Hill Ventures also participated in the financing, which brings Indianapolis-based Casted’s total raised to about $9.3 million since its inception.

2020 was a good year for Casted. The startup quadrupled its revenue, tripled its customer base and doubled the size of its team during the course of the 12-month period. It has an impressive list of customers, including PayPal, HubSpot, Drift and ZoomInfo. Casted’s platform is also “the system of record” for Salesforce’s 25+ podcasting shows.

And to make things even more impressive, that revenue growth looks more like 8x year over year, according to Tjepkema.

She believes the company’s value prop goes beyond just giving companies a way to get their podcasts out there. Its ability to analyze data and turn that into intelligence for sales and marketing is what really sets it apart, she said.

“If you’re a podcaster, and you’re doing it to grow a large audience, monetize and sell advertising, the number of (Read more...)