Category: cannabis in europe

Spotlight on Colorado’s Cannabis Market



History of US Cannabis Prohibition Part 1 of 5
The World's largest cannabis markets Part 2 of 5
A guide to cannabis in the US Part 3 of 5
Spotlight on Colorado's Cannabis Market 4 of 5
Legal vs. Illegal: an overview of the cannabis market Part 5 of 5

The following content is sponsored by Tenacious Labs.

Colorado Cannabis Spotlight

Spotlight on Colorado’s Cannabis Market

In 2014, Colorado made history by being the first state to have the sale of legal recreational cannabis take place. Once considered unchartered territory, the state has since established itself as a mature and prospering legal market.

And as various governments explore the possibilities around cannabis legalization, policymakers likely consider Colorado’s journey as one to potentially emulate in order to reach some of the same longer-term outcomes that have materialized.

The following sponsored graphic from Tenacious Labs provides a spotlight analysis of the Colorado cannabis market, and looks at defining trends and key developments that have occurred during the last eight years.

Zooming in on Sales and Tax Revenue

From a fiscal perspective, cannabis legalization has been a hit for the state of Colorado. Since it started in 2014, Colorado has generated over $2 billion in tax and fee revenue from the legal cannabis space.

Here’s a look at the growing tax revenues, which started from a modest $46 million and have surged nearly 10x.

YearTax Revenue Generated ($M)
2014$46.1
2015$104.7
2016$164.1
2017$220.6
2018$243.4
2019$279.1
2020$362.0
2021$396.1

Moreover, cannabis sales are still increasing. The year 2021 was a record year which generated $2.2 billion in revenue.

Given the rise in debts most governments have incurred in response to the COVID-19 pandemic, new sources of revenue and taxation, and rising ones at that, are attractive and may act (Read more...)

Defining the New Cannabis Consumer



Every Cannabis Product In One Graphic Part 1 of 5
Cannabis and alcohol a side by side comparison Part 2 of 5
The new cannabis consumer Part 3 of 5
Exploring the untapped potential of CBD 4 of 5
5 signs of matuurity from the cannabis industry Part 5 of 5

The following content is sponsored by Tenacious Labs

cannabis consumer infographic

Defining The New Cannabis Consumer

The cannabis industry is transforming, and so too are its consumers.

As they edge further into the mainstream, cannabis companies will need to fight for the consumer’s dollar—not just against other cannabis brands, but also against a number of other industries in the discretionary spending sphere.

This graphic from Tenacious Labs looks at key data that will help us define the new cannabis consumer and explores how cannabis industry sales compare to adjacent discretionary spending industries.

Competing for the Cannabis Consumer Dollar

Roughly 12% of Americans consume cannabis which translates roughly into $60 billion in sales. While these figures are mostly made up of the illicit market, it’s forecasted that the legal industry’s footprint will come to represent the majority of the market.

Let’s take a look at how some of the most popular discretionary spending industries compare to cannabis.

IndustryU.S. Industry Sales 2020/2021 ($B)
Cigarettes$77.0B
Recreational Cannabis including Illicit$60.0B
Craft Beer$27.8B
Recreational and Medical Cannabis$20.0B
National Football League$12.0B
Movie Theatre Tickets$12.0B
Frozen Pizza$4.4B
Hard Seltzer$4.1B
Paid Music Streaming Services$2.5B
Tequila$2.3B

The recreational and medical cannabis industry sits just below the craft beer space, which generates $27 billion a year.

However, with cannabis consumption rates trending upwards and alcohol consumption falling, it’s likely the cannabis industry will experience a larger share within the overall consumer discretionary spending sector over time.

The New Cannabis Consumer’s Changing Preferences

(Read more...)

A Bird’s Eye View of the World’s Largest Cannabis Markets



The History of Cannabis Prohibition in the U.S. Part 1 of 5
A Bird’s Eye View of the Largest Cannabis Markets Part 2 of 5
A Guide to Cannabis in the US Part 3 of 5
 The Evolution of Cannabis Markets 4 of 5
Legal Vs Illegal: An Overview of the Cannabis Market Part 5 of 5

The following content is sponsored by Tenacious Labs.

cannabis markets infographic

A Bird’s Eye View of the World’s Largest Cannabis Markets

North America and Europe are home to some of the world’s most famous cannabis cultures, such as California and Amsterdam.

However, even in these undoubtedly successful markets, cannabis legality varies by country—and as this graphic by Tenacious Labs explores, so does its subsequent market value.

The European Cannabis Market

Although the European Union is one single economic market with agreed upon laws and regulations, individual countries still have their say on national laws. Looking at Europe as a region reshapes things again as countries like the UK are outside the EU—further muddying cannabis laws and regulation.

Here is an overview of cannabis’ legal status by European country:

CountryLegal Status
?? AlbaniaIllegal
?? AndorraIllegal
?? ArmeniaIllegal
?? AustriaIllegal, decriminalized
?? BelarusIllegal
?? Bosnia and HerzegovinaIllegal
?? BelgiumLegal for medical use
?? BulgariaIllegal
?? Czech RepublicLegal for medical use, decriminalized
?? CroatiaLegal for medical use, decriminalized
?? DenmarkLegal for medical use
?? EstoniaLegal for medical use
?? FinlandLegal for medical use
?? FranceLegal for medical use
?? GeorgiaIllegal
?? GermanyLegal for medical use, decriminalized
?? GreeceLegal for medical use
?? HungaryIllegal
?? IcelandIllegal
?? IrelandLegal for medical use
?? ItalyLegal for medical use, decriminalized
?? KosovoIllegal
?? LatviaIllegal
?? LiechtensteinIllegal
?? LithuaniaLegal for medical use
?? LuxembourgLegal for medical use, decriminalized
?? MaltaLegal
?? MoldovaIllegal, decriminalized
?? MonacoIllegal
?? MontenegroIllegal
?? NetherlandsLegal for medical use, decriminalized
?? North MacedoniaLegal for medical use
?? Norway (Read more...)

Cannabis and Alcohol: An Industry Comparison



Every Cannabis Product In One Graphic Part 1 of 5
Cannabis and alcohol a side by side comparison Part 2 of 5
5 signs of maturity from the cannabis industry Part 3 of 5
Exploring the untapped potential of CBD 4 of 5
The new cannabis consumer Part 5 of 5

The following content is sponsored by Tenacious Labs.

Cannabis and Alcohol: An Industry Comparison

As cannabis continues to build legalization momentum in the U.S., it also finds itself entering a new chapter, and one that steps away from its prohibition past.

The industry is now on a path similar to that of the alcohol industry during the 20th century. So what can we learn by comparing the two industries?

This infographic from Tenacious Labs looks at similarities and differences between alcohol and cannabis in relation to market maturity, legality, and cultural acceptance. It’s the second in a series that explores the future of the cannabis industry. Let’s dive in.

Sizing up the Market

We are entering what looks like the beginning of the end for cannabis prohibition in the U.S. which dates all the way back to 1937.

During this time, cannabis has faced extreme hurdles that have hampered its ability to flourish. But despite this bumpy past, the future of cannabis looks bright. In 2020, combined legal and illicit cannabis sales in the U.S. grew to be worth a combined $85 billion.

While this only represents 33% of total U.S. alcohol sales, consumption habits are changing quickly. For instance, the share of college students who drink daily fell from 6.5% in 1980 to 2.2% in 2017, and Americans overall are drinking far less these days compared to the 1980s.

On the other hand, cannabis holds a larger and growing influence amongst Americans old and young. In fact, the (Read more...)