Category: announcements

Introducing Georgian Grow

This post is by Georgian Team from Georgian

At Georgian, we pride ourselves on being laser-focused on the needs of our customers, the companies we have invested in. As a technology company ourselves, our R&D team works directly with our customers to build and scale high-value AI products – and in turn, our Product team builds software that addresses our customers’ operational challenges.

The latest addition to our platform – Georgian Grow – helps our customers accelerate their growth by increasing their lead conversion rates. In this blog, we’ll explain how it works and the significant results we’ve seen so far. 

How Georgian Grow drives sales conversions

At the heart of Grow is our Lead Qualification module that uses machine learning to predict which leads are most likely to convert at critical points in the sales funnel. 

In our conversations with sales leaders, one common pain point emerged: companies were generating too many leads to process using manual or rules-based methods. This means that companies need to either scale up their sales teams – which gets expensive and complex – or operate with incredible efficiency. 

With Grow, we chose to focus on efficiency, and use custom machine learning models for each customer. Our users have complete control over the product’s configuration, so they can use their domain-specific expertise in increasing conversions while still benefiting from the power of machine learning in prioritizing thousands of leads. Georgian supplies the necessary data science and engineering talent to create and deploy predictive models. 

The models rank leads by the likelihood (Read more...)