This post is by Rohit Bhargava from Influential Marketing
Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show. Like most other big brands, Intel had a huge expensive booth to showcase all of their newest innovations. They were also the tech powering innovation from countless other brands at the show too. As you walked the trade show floor, you saw Intel’s technology inside cars or making smart appliances smarter or built into laptops. Everywhere you turned, it seemed like the brand was there … a running commentary on just how central their technology was to powering the technology industry.
More than a decade later, as Henry and I prepared to head to SXSW we imagined a similar strategy for our new book. The Future Normal tells the stories of more than a hundred entrepreneurs and instigators who are changing the world. The book introduces thirty trends that we compiled over more than three years of research and writing. The topics we cover, from psychedelic wellness to the future of remote work are widely present in the panels, lounges and activations across SXSW.
So this week, attendees of the show will see The Future Normal at all of them. When they land in Austin, they’ll see the book in the airport Book People bookstores. On Saturday morning we’ll start with our signature 7 Minute Meetup before heading to Ballroom D in the ACC to deliver a Featured Session on the book in our (Read more...)