Author: Mark Suster

  • Praying to the God of Valuation

    Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. It wasn’t always like this and frankly it took a lot of joy out of the industr…

  • What Does the Post Crash VC Market Look Like?

    At our mid-year offsite our partnership at Upfront Ventures was discussing what the future of venture capital and the startup ecosystem looked like. The market was down considerably with public valuations down 53–79% across the four sectors we were rev…

  • Upfront Ventures Raises > $650 Million for Startups and Returns > $600 Million to LPs

    Photo by Scott Clark for Upfront Ventures (no, Evan is not standing on a box)Last year marked the 25th anniversary for Upfront Ventures and what a year it was. 2021 saw phenomenal returns for our industry and it topped off more than a decade of unprece…

  • Density & the Future of Real Estate

    This post is by Mark Suster from Both Sides of the Table – Medium Nearly six years ago, I was thrilled to invest in Andrew Farah and the team at Density when they had a vision for building anonymous tracking of how people use office buildings, rentals and other public spaces.And today, as the company announces…

  • The Changing Venture Landscape

    This post is by Mark Suster from Both Sides of the Table – Medium The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. Society is reorienting to a new post-pandemic norm — even before the pandemic itself has been fully tamed. And the loosening of federal monetary…

  • Introducing Trust, and the Importance of Product-Founder Fit

    This post is by Mark Suster from Both Sides of the Table – Medium Photo by Vanna Phon on UnsplashCustomer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit,…

  • On Funding — The Denominator Effect

    This post is by Mark Suster from Both Sides of the Table – Medium On Funding — The Denominator EffectI recently wrote a post about funding for investors to think about having a diversified portfolio, which I called “shots on goal.” The thesis is that before investing in an early-stage startup it is close to impossible to…

  • On Funding — Shots on Goal

    This post is by Mark Suster from Both Sides of the Table – Medium On Funding — Shots on GoalBeing great as a startup technology investor of course requires a lot of things to come together:You need to have strong insights into where technology markets are heading and where value in the future will be created and sustainedYou…

  • What Mistakes Do VCs Make When Fundraising?

    This post is by Mark Suster from Both Sides of the Table – Medium A few weeks ago, I had the pleasure of talking to Samir Kaji on the Venture Unlocked podcast about a wide range of topics that we as venture capitalists think about everyday, including:How to build a generational firm — retaining partner talent and…

  • Playing the Long Game in Venture Capital

    This post is by Mark Suster from Both Sides of the Table – Medium Silicon Valley and the media industry that surrounds it values youth. The culture is driven by the 20-something irreverent founder with huge technical chops who in a “David vs. Goliath” mythology take on the titans of industry and wins. It has…