Author: Lauren Murrow

My Marketplace Strategy: Go Niche



The a16z Marketplace 100 series explores the startups and trends behind largest and fastest-growing marketplace companies. See the complete ranking at a16z.com/marketplace-100

There’s a well-known crop of marketplaces that have achieved global scale and become household names in a relatively

The post My Marketplace Strategy: Go Niche appeared first on Andreessen Horowitz.

Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated



The a16z Marketplace 100 series explores the startups and trends behind largest and fastest-growing marketplace companies. See the complete ranking at a16z.com/marketplace-100.

For marketplaces, “owning demand” is the surest path to sustainable growth. In practice, that means users come

The post Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated appeared first on Andreessen Horowitz.