Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively


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Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual’s uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.

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So You Think You’re Ready to Hire a Marketer? Read This First.


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As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role.

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Empathy-Driven Development: How Engineers Can Tap into This Critical Skill


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Andrea Goulet is determined to change the way that the tech industry talks about empathy. After teaching us how to conquer technical debt, the CEO of Corgibytes returns to the Review to explain why empathy is technical skill, and how engineers can leverage this powerful tool in their practice.

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Make Friends With the Monster Chewing on Your Leg, and Other Tips for Surviving Startups


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After telling us to ‘Give Away your Legos,’ Molly Graham is back to dig deeper into tactics for handling the emotional rollercoaster of scaling startups. Here, she shares the strategies she used at the Chan Zuckerberg Initiative, Quip and Facebook to keep her head on straight and defang three common challenging situations.

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The Secrets to Designing a Curiosity-Driven Career


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Zainab Ghadiyali’s extraordinary career has taken her from nonprofit work in Peru to life as Product Lead at Airbnb. With tactical advice on building transferable skills and beating impostor syndrome, she shows entrepreneurs how to embrace the unconventional path and forge a career fueled by curiosity.

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Founder Exposed: Opening Up About Startup Failures and Vulnerability


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Jeff Wald knows firsthand that behind every startup success story is a stack of seldom discussed defeats. The investor and three-time founder opens up about why leaders should embrace vulnerability, and offers tools for extracting lessons from failure and getting back in the game.

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The Essential Questions That Have Powered This Top Silicon Valley Manager’s Career


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After over a decade spent leading teams, Facebook VP of Product Design Julie Zhuo firmly believes that questions are a manager’s best tool. Here, she shares the essential questions she’s used to build trust, improve 1:1s and make sure feedback is heard.

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Defining Growth Design: The Guide to the Role Most Startups are Missing


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Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design. She shares lessons learned from her roles leading the function at Dropbox and Pinterest, and outlines tactics for early-stage startups looking to source, interview and onboard growth designers of their own.

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Navigating the Leap from Big Tech to Startups — Advice from a Former Google and Flipkart Exec


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Punit Soni cut his teeth as a product leader at large companies such Google, Motorola and Flipkart before venturing out on his own to found Suki, a healthcare startup. Here, he shares his observations on the differences between the two experiences, noting what surprised him, what he felt unprepared for, and what aspiring entrepreneurs should consider as they look to make a similar leap from big to small.

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How to Make Connections That Count — Advice From a Silicon Valley Veteran (and Introvert)


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Karen Wickre is routinely described as someone who knows everyone, even though she admits to being an introvert. Here, she shares three no-pressure networking strategies from her new book, unveiling the templates, tactics and exercises that have turned her into one of the most connected veterans of Silicon Valley.

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Our 6 Must Reads for Hiring Tactics that Break the Mold


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Hiring at early-stage startups isn’t getting easier. And while there’s plenty of advice out there, it’s tough to find tactics that make a mark. We’ve assembled the best tips from leaders who’ve gone off the beaten path in search of unconventional practices and fresh perspectives for every stage of the hiring process.

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How Backcountry’s Support Reps Go the Extra Mile — And Get Invited to Their Customers’ Weddings


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This online outdoor gear and clothing company blends service and sales to craft a customer experiences that wows. VP of Sales and Customer Service Chris Purkey walks us through how startups can learn from Backcountry’s approach to beat the scale of more established competitors with authentic, white glove customer service.

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