Ranked: The Most Popular Smartphone Brands in the U.S.


This post is by Pallavi Rao from Visual Capitalist


See this visualization first on the Voronoi app.

A chart listing the popularity of smartphones brands in America, ranked by market share.

Ranked: The Most Popular Smartphone Brands in the U.S.

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Chances are you’re reading this article on a smartphone. But which one? While mobile devices look increasingly similar now, their specs and the associated quality with certain companies impacts consumer preferences in significant ways. We visualize the most popular smartphone brands in the U.S., from a Statista survey which ran from January to December, 2023, asking 9,500+ respondents, aged 18–64: “What brand is your primarily used smartphone?” Brands are ranked by the percentage of respondents who answered with their name.

Apple is America’s Favorite Smartphone Brand

The iPhone reigns supreme in America (50% market share) , with Samsung a distant second in terms of popularity. The iPhone’s success is so central to the company now, that Apple earns more than half of its revenue from its sales. But the iPhone has also had an impact far beyond that: industry commenters have been using it as a benchmark for other watershed technological developments since. For example, the common saying “the iPhone moment of AI” has recently made the rounds, alluding to how artificial intelligence will similarly transform the way we live, work, and entertain ourselves.
RankBrand% of Respondents
1🇺🇸 Apple50%
2🇰🇷 Samsung27%
3🇺🇸 Motorola6%
4🇺🇸 Google5%
5🇹🇼 HTC1%
(Read more…)